Build Your AI Team With Google Gemini Gems with Tony Ray Baker

Tony Ray Baker has been a realtor for 32 years. He now has an AI lawyer, a blog writer, a social media manager, a listing marketer, and a website analyst on call around the clock. He pays $20 a month for the platform that makes it all possible. In this episode of AI Agent Advantage, Tony Ray walks through exactly how he built his full AI team inside Google Gemini Gems, and how any agent can do the same before their next client call.

What You Will Learn:

1: What Google Gemini Gems are and how they work differently from standard AI chats
2: How to train a gem with specific prompts so it sounds like you and follows your exact workflow
3: The meta-prompting method: ask Gemini to write its own optimal training prompt so you get better output from day one
4: Why single-purpose gems consistently outperform multi-purpose assistants for focus and accuracy
5: How Tony Ray built a legal review gem loaded with Arizona real estate contracts, fair housing law, and the NAR code of ethics
6: Where to access Tony Ray's free listing marketing GPT and how to put it to work today

About Tony Ray Baker:

Tony Ray Baker is a REMAX Realtor based in Tucson, Arizona, with 32 years of experience in real estate. A social entrepreneur and committed AI practitioner, he owns five companies, studied prompt engineering under industry educator Devin McFaul, and created the free GPT tool Tony Ray's Little Marketing Helper, available to any agent who needs fast, AI-powered listing content. He also runs a nonprofit art gallery supporting children and local artists in Tucson. His business card says Realtor. His operating model says opportunity architect.

Timestamps:

00:00  Cold Open: Tony Ray's AI Team Reveal
01:04  Episode Introduction and Guest Welcome
02:05  Tony Ray's Journey Into AI Since the Early Days
06:35  What Is a Google Gemini Gem?
09:13  Training Your First Gem: The Blog Writer Setup
13:24  Tony Ray's Free Listing Marketing GPT (Link in Show Notes)
19:30  The Legal Reviewer Gem: Contracts, Ethics, and Dispute Communication
26:23  Mid-Roll: Subi
26:45  Applying AI to Code of Ethics Disputes
30:15  Tony Ray's Full AI Team Lineup
31:01  Why Context Engineering Is Replacing Prompt Engineering
35:00  Cost and Learning Curve for Gemini Workspace
39:30  The Multi-Tab Hallucination Trap and How to Avoid It
41:35  How to Choose Your First Gem to Build
43:05  What Tony Ray Would Do Differently Starting Over
45:12  Workflow Transformation and Getting Time Back
48:38  Single Best Tip for Getting Started With AI

Connect With Tony Ray Baker
Facebook: https://www.facebook.com/TonyRayBaker/
Linkedin: https://www.linkedin.com/in/tonyraybaker
Instagram: https://www.instagram.com/tonyraytucsonrealestate/
Wesbite: https://www.remax.com/real-estate-agents/tony-ray-baker-tucson-az/102175826

FOUNDING SPONSORS:
1: Wise Agent | https://wiseagent.com/jsquared - The all-in-one CRM that helps real estate agents manage contacts, automate follow-up, and grow their business.

2: Subi | https://www.oksubi.com/ - Your AI transaction genie. From contract to close, your work is my command.

3: The CE Shop | https://j2.theceshop.com/ Use the discount code jsquared for an additional 35% off

About the Show:
AI Agent Advantage is the tactical AI podcast for real estate professionals. Hosted by JMan, every episode breaks down one expert, one tool, and one thing you can implement before your next client call. New episodes every Friday.

Subscribe so you never miss an episode. Share this with one agent who is still figuring out AI — that is how we grow this.Read the full episode breakdown: https://jmanai.com/build-your-ai-team-with-google-gemini-gems-tony-ray-baker/

https://www.jsquaredpodcast.com/

Transcript

SPEAKER_04 0:00

My guest has built a full AI team inside Google Gemini, a lawyer, a marketer, a website analyst, a content writer. Trade once never forgotten.

SPEAKER_05 0:08

I loaded Google Tasks, which is a free app. And it says, I will remind you on Google Ads every week that the blog is done and ready for you to go post. Wait, what?

SPEAKER_04 0:20

Wait, I don't have anything to do.

SPEAKER_05 0:22

Oh my god, I love my lawyer. Have you ever heard that before?

SPEAKER_01 0:28

What do you do?

SPEAKER_05 0:29

And this is the first time in humanity where you have to not have to worry about, just play with it. Ask a ton of questions. It's the first time in history where the tool teaches you how to use it. So this is a very fun time because AI teaches you how to use AI.

SPEAKER_04 0:45

You know that thing where you open a new AI chat and you spend the first three minutes typing the same setup you typed yesterday? I'm a real estate agent in Rochester, New York. I specialize in residential real estate. My target clients are first-time home buyers. Write this in a friendly but professional tone. And then tomorrow you do it all over again. Yep, today we're going to fix that. My guest has built a full AI team inside Google Gemini. A lawyer, a marketer, a website analyst, a content writer, trained once, never forgotten. One expert, one tool. One thing you can use before your next client call. Let's go. Welcome to the AI Advantage. I'm Jay Mann, and this episode is brought to you by our founding partners, WiseAgent, Suby, and the CE Shop. These are the companies that believe in what we're building here, and we're grateful to have them in our corner.

SPEAKER_00 1:30

AI is not replacing you, but the agent who uses it will. This is AI Agent Advantage. One expert, one tool, one thing you can implement today with your host, Jay Mann.

SPEAKER_04 1:40

Today I'm sitting down with Tony Ray Baker. He's a Remax realtor in Tucson, Arizona, a social entrepreneur and one of the most creative thinkers I've come across in the AI and real estate space. His business card says realtor, his operating model says opportunity architect. Tony Ray, welcome to the AI Advantage.

SPEAKER_05 2:00

Thanks, Jay Man. So good to be here.

SPEAKER_04 2:02

Yeah, I'm glad you finally made it.

SPEAKER_05 2:07

Yes. Thank you for sending me the link over and over to get me on.

SPEAKER_04 2:13

So take us back. How did you get into AI? Like what was the moment that made you take it seriously?

SPEAKER_05 2:19

I'm a nerd. So when open source became available to the world for the world wide web, I ran to Barnes and Noble and bought an HTML for Dummies book and decided that I could code and build my very own first website. That was prior to WYSIWYGs being available, like WordPress and GoDaddy and stuff. So I built my own website. So that's how nerdy I am.

SPEAKER_04 2:43

So this is in the time of AOL.

SPEAKER_05 2:45

This is yeah. No, I was in Greece recently and they're still using that. And I had to wait every time to log on for that AOL dial up thing in Greece. And it was such a reminder of the past. And how far we've come. Yeah, how long it's just those seconds of waiting are in your brain. That's crazy. Um so fast forward, we've all been using AI for 20 years. You know, we've used AI's been available, it's it's been in the background, it's running net uh Netflix uses AI. And uh Alexa and your Siri, and we trained Siri. Remember when Siri would ask you, is that how I was supposed to say that? So we've been on AI forever.

SPEAKER_04 3:32

She still asks.

SPEAKER_05 3:33

Does she still ask you? My Siri is very confident with me now. We have a lot of talking we've done. But uh the um so what happened was is I heard AI was going open source and I knew it was coming. And so I got very excited, like a kid in a candy store. I literally searched everything on Google I could find, and I found waiting lists to get on to GPT OpenAI. I got on the waiting list. We were told it was only gonna be specific people who got selected. Uh, but for some reason I got selected. So I got in uh before it was really, really launched, and I got to play. And yeah, it was uh it was like giving me a whole lot of toys at Christmas. It was just, you know, it took me down a lot of rabbit holes because I love it. So yeah. So that's how I first got into it, and then um it went from there.

SPEAKER_04 4:28

And so where does Gemini gems fit into that journey? Did you go the natural progression like Chad GPT? Well, you're already in the Google universe, you googled it, you said in the beginning. So was it you tried Chad GPT, then you went Claude, and then you went back to Gemini, or is was Gemini like your your main one to begin with?

SPEAKER_05 4:46

No, Gemini, if you recall, launched a little bit later because Google was very smart. They're the largest AI platform if you think about the infrastructure and the um systems they already had available prior to everybody else. They had the money and the foundation. But Google, I think, because they didn't launch right away. They wanted let's let somebody else break it and see what happens. And then they took a very cautious approach. And I think a lot of that had to revolve around safety. Let's see that we're keeping our consumers safe because Google has a reputation of organic and as trusted and reliable as possible. And GPT backed by Bing, Microsoft, that browser does not have the same reputation for organic and trusted and reliable. So launching GPT out and letting the little kid out of the box on that platform was actually really good. So I, of course, jumped onto GPT. OpenAI was the first one launched. I jumped in there first and played with it and understood as much as I could about its pluses and its pros and cons. And then I moved over when Gemini launched. I immediately uh and Claude launched, I immediately signed into both of those to see the differences, as well as perplexity and grok a little bit. But uh, so I started using them all to play around and then see what the fits were and what their strengths were. So I do carry a pro account for three of those LLMs, those large language models. I carry I have a $20 pro account for three of them. So and I still use all three of them back and forth based on their strengths.

SPEAKER_04 6:35

Give us the simplest version of what is a Gemini Gem.

SPEAKER_05 6:40

Um pretty much a task assistant, if you want to think about a task that you're you do all the time. For example, I write a blog every day. Let's say I'm gonna write a blog every day, and I'm going to tell the Gemini assistant how to write the blog and make it sound like Tony Ray, make it fun and professional, make it 500 words or more. I'm giving prompts to tell it how I want that blog. Well, I could copy paste those prompts from a WordPress document and throw them in there, that's quicker. Um, or I could create a gem.

SPEAKER_02 7:17

Yeah.

SPEAKER_05 7:18

And by the way, that's a skill or a GPT. And in ChatGPT, it's like a project or a GPT you could build. And in Clyde, it's a skill or a project as well. But in Gemini, they call it a gem. So I'm going to copy paste that prompt one time into the gem and tell it to save. And then every single time I need a blog writer, I'm going to go to that specific gem, and then I do not have to tell it how to do everything.

SPEAKER_02 7:48

Okay.

SPEAKER_05 7:49

So little baby assistant for wiping out those repetitive tasks you don't want to do every single day, or you shouldn't do because there's that's just not efficient.

SPEAKER_04 8:00

So to break it down even further, just an AI-powered assistant that specializes in one thing.

SPEAKER_05 8:05

Yeah.

SPEAKER_04 8:06

Right? You're not going to have like, like you said, you have one that's your blog writer. You have another one you said in in the intake, like that's an attorney. You don't want to mix that one with the social media one, because it's better to have one that's really an expert in one thing so that doesn't kind of get confused, right? It's kind of giving it and your tone and your your instructions will probably be different for each gem. Is that right?

SPEAKER_05 8:26

Yes. And you besides it not getting confused, you don't get in confused. And that's comparative. You don't good point because if you were to try to ask a mark, a marketing assistant to do A, B, and C, it constantly loses, would lose focus, and so would you on what is our actual goal? Oh, I was writing a blog. Well, I gave it instructions to write a blog, but what I meant, what I need is a Facebook post. Well, Facebook posts are different than blogs. How we handle that content is completely different. So now I screwed up because it's trying to give me a blog mixed with a Facebook post, it doesn't know what it I so it's it's confusing. Yeah, see finite. The more detailed you can get, the more little specific you can get. I think those gems are they work great.

SPEAKER_04 9:13

Okay, then walk me through if what's the training, training a gem look like?

SPEAKER_05 9:18

Like how do we get when you get into a gem and specifically and you don't get the exact result you want? The another reason you want it very specific is because now you have to go, you can go back into that gem and say, Hey, I don't want you to ever use the word boasts ever again. I don't want you to add M dashes everywhere. I so you that's another reason to stay really specific on your gems. Um to your question, what was your question? Sorry.

SPEAKER_04 9:44

Um So the training of it. Like what am I just uploading a bunch of similar to projects in GPT where like I'm I'm like I tell out what the tone is and I upload a bunch of context if it's blog post, but maybe I have previous examples of blog posts that I've written before AI or my writing style. What else, what else, what would be good for that? And how easy is it?

SPEAKER_05 10:08

For my blog one, I always say write a blog the minimum 500 words, because I want to I want SEO to find it and a and I want AI to find it. Um so I'm gonna say write a blog with minimum 500 words, and then I tell it use NLP, which is neurolinguistic programming, use a great hook, give me great headlines, give me the keywords and the keyword count for this blog at the bottom of the blog. Yeah, because it's imperative that I know those numbers when I put it into my website what the keywords are we're focusing on to tell the page what it is. I tell it to write professional and fun and informative and sound just like Tony Ray. Don't use dashes. Um, so I'm giving it basic prompts just to make sure it is giving me the information. I do tell it if there's any information that's researched, please cite the research data. So I know if it says it came from Reddit, I'm going to dump it. I'm going to fix the content.

SPEAKER_02 11:13

Wikipedia, right?

SPEAKER_05 11:15

Yeah, I want, you know, give me, and I tell it you only research the most trusted, reliable sources. So there's just those, there's like 10 little things right there that I don't want to do over and over. So I'm I'm going to have that in the Gemini prompt just for my blog writer.

SPEAKER_04 11:33

So would I again I'm a beginner? You said a lot of things that might be more advanced or I might miss in this in how specific it should be. Could I just go to Gemini and say, hey, I'm trying to train a Gem on how to do this? What kinds of things are important for me to include in that? Ask me additional questions if you need to, or something like that.

SPEAKER_05 11:55

Yes, absolutely. That's another the next piece of it. Is after you give it all the information you have, I would absolutely, and I always do this is for example, I tell it, I'm writing a blog for c2sonhomes.com. Now I own five companies. So for me, three companies are constantly being marketed. So I have to tell I have three gems for three different companies for the websites. So I would say to it, this is a blog for c2sonhomes.com. And then I give it, these are the things I want. Now help me write the prompt to get the perfect blog so that AI and S and SEO, it's AI optimized and SEO optimized, right? I want every search engine and AI component to find it and write the prompt to make all that happen. And then it's going to give me back the prompt. Or I would also say ask me any questions you don't you don't you need to know. And then give me the right prompt. When it gives me the right prompt, I'm going to copy paste that in to the gem and I'm just going to say, call this uh C Tucson Homes blog marketer. So now I know exactly what it is. I have the prompt written by Gemini on how to get the best blog possible for AEO and SEO, and I'm good to go. And that was all rhymey. I need AEO SEO, you're good to go. I think that's going to be my new training thing I'm going to start doing.

SPEAKER_04 13:31

It's the jingle. It's the jingle now for the training.

SPEAKER_05 13:34

It's the web authority jingle I'm preaching all the time.

SPEAKER_04 13:39

So who would be the ideal person then to use it? Do I have to be tech savvy? Am I more a more advanced AI user, or could I just go, hey, I got Gemini, less rock and roll?

SPEAKER_05 13:49

You got Gemini, rock and roll. It's that, it's so simple. The thing is, you you I come to it with pain, a pain or a problem, right? And you tell Gemini, hey, here's what I need. How do I do this? Um, for example, when I wrote my first gem for blog writing, I told Gemini after it gave me the prompt, I said, Hey, is there a way for you to remind me or email me this blog on a weekly basis and just do it for me so I don't have to remember because I'm really super busy with all these companies. Um and a and Gemini came back and said, Yeah, I can handle this. Tell me what time you want a blog every week. And I said, Okay, I want this blog at 7:30 a.m. every week on Monday morning, ready to go, because then it'll remind me to get it done. And it said, All right, open up your phone and load Google Tasks. So I loaded Google Tasks, which is a free app, and it said, I will remind you on Google Tasks every week that that blog is done and ready for you to go post. I was like, wait, what? Now I'm excited. I didn't, I have there's no tech savvy there. That was just me asking the simplest of questions. Like, okay, I don't understand. Help me tell teach me how to do this, and when I go with that humility to Gemini or any of these large language models, they're going to help you. It's the first time in history, by the way, where the tool teaches you how to use it. So this is a very fun time because AI teaches you how to use AI. Um, so yeah, so literally in the morning, my blogs arrive now, and it reminds me. And yesterday I was teaching AI on a very cool panel of people, and it was blinging me, and I was teaching this one thing, and that was blinging me, and I looked at my phone and said, You didn't open your blog. I'm like, Oh, he's gotten a little sassy. Now he's following me the next day.

SPEAKER_04 16:03

Get to it, Tony Ray. What are you doing? Well, and I I like what you said about you know approaching it with a little bit of humility, where like you can say whatever you want to other people, but when you're having conversations with AI, you should keep it real, which sounds funny. But it's like, hey, I'm really scattered. I got ADHD at a high level. Uh, I'm gonna start a task and and and then forget that I'm supposed to do it. Like, I need as many reminders and many little micro moments or tasks that you can give me, or or what can you take off of my plate even and and have that conversation, right?

SPEAKER_05 16:37

That's the cool thing. You're having a conversation with your assistant who knows how to do it, then they're gonna tell you. Yeah, gems are like hiring personal assistants. I mean, you can hire 50 personal assistant humans, or you can create 50 gems. It's really amazing because they're so hyper-focused on one task, and you and it will tell you what it can do and what it can't do. And rem remember that it's going to tell you later that it can do more. Because as it becomes stronger and more efficient and more automated, it will do more and more for you.

SPEAKER_04 17:10

And so I I think you already answered some of this, but what problem is it solving that regular Gemini, if I'm just a a chatty, chatty Ken. I know it's like Kathy, uh, with Gemini, I go in, I have my chats, and I and I label the chat as like here's my social media content chat, here's my like what what is it solving that just regular chat isn't?

SPEAKER_05 17:31

Yeah, so it's really about efficiency. It's not having to do things over and over and over. Um it's it's really relieve, it's relieving me. I so I work with all five companies that we own, I work about 50 hours a week, but I do not work Sundays and I take very long vacations, like a month every year to Europe. And so my nice I don't work nights, I never have. Um so we have a very good quality of life, but I have noticed that I'm working a lot less with AI. And because I'm spending my time with AI building these efficient systems, I'm getting more. I last week for a moment, I was bored, and I Wait, I don't have anything to do. I could do anything. I had this moment last week where AI's getting stuff done for me, and I and and I didn't think about that part of it, but I was it was like a Tuesday or a Wednesday, and I went, oh my god, are we am I what's wrong? Am I super slow? I'm I don't know what to do right now, I'm bored, I should have a billion things on my list. And then I realized, oh, AI's doing the things I normally do on a Wednesday morning. I just gave myself a Wednesday morning. And it dawned on me that that bored feeling is me being so efficient and systematized for so many years that I'm realizing this guy's even making it better, right? And so it's a really cool thing because it really does free up time. So that's where it's really magical is yeah, as you go through and start your brain starts opening to the idea of creating an AI assistant for these little micro tasks, your brain starts realizing, hmm, what if it does this too? What if it what if it reaches out every for every uh Monday morning and does a market analysis or an economic analysis of my city and brings that back to me so that I can put that in an email and have it launched out to my clients who are sitting on the market freaking out because their houses have been on the market for 80 days. What if I just have AI do the research and have it ready? Now I don't have to spend that extra 10 minutes. Man, and you save 10 times 10 minutes, you've already pulled an extra hour, you know?

SPEAKER_04 19:46

Right. Yeah, exactly right. That's pretty cool. So if I'm listening or watching this and I want to live that Tony Ray life where I'm like, hey, you know what? I got nothing to do with it. Walk me through very specifically. Like, I want to create my first gem. What do I click? What do I type? Where do I go? Is it gemini.google.com. No start. Yep. No.

SPEAKER_05 20:07

I love your answer.

SPEAKER_04 20:08

See?

SPEAKER_05 20:09

Yeah. I love this question. I highly recommend you do not sign up for Gemini Pro. I'm gonna highly recommend you go to Workspace, Gemini Workspace, and sign up for that. It's the same price. Right. It might be maybe a couple bucks less. I don't even know because they have a special thing.

SPEAKER_04 20:25

I think it's less because I have it. So so just to explain to them what workspace is, that's Google's more professional version where you can have your branded email, you could have a larger uh capacity for your Google Drive, but then it also gives you Gemini included with that.

SPEAKER_05 20:41

It gives you Gemini in the package for the same price or less, right? And then you also get Notebook, I think, Notebook LM, you get Google Docs, email, you get all kinds of fun stuff in that package.

SPEAKER_04 20:52

So it's a value pack for sure.

SPEAKER_05 20:54

Don't go to Gemini, don't sign up for Gemini, go to Workspace, sign up for Google Workspace, and get Gemini. And they will keep you up pretty much on the pro versions of Notebook and all those things they give you. They keep you on those pro. You also get Nano Banana, the pro version. So when you're in nano banana creating video or graphics, they it you're actually getting their higher, you know, their better products. So that's a no-brainer. So let's say number one, sign up for Google Workspace. Okay, follow the prompts, do what it tells you, get it signed up. Um number two, you're going to click on gems, and it's gonna have a little button that says create, and you're just gonna create, hit the create button, and it says give me a description. So I'm gonna put real estate website blogger, and then I'm that's my description. Something I will know when I get confused because I have art gallery blogger, trolley tour blogger. I have to know they're all bloggers because I also have gallery Facebook, I have uh trolley Facebook. I have one for each Facebook, right? I have so I have to know those. So be very descriptive on your description.

SPEAKER_04 22:07

Let's go to the four active ones that you uh you talked about with starting with the lawyer gem. Yeah. So what does it actually do for you? Do like what does that do for day-to-day, like a specific use case?

SPEAKER_05 22:17

Oh my God, I love my lawyer. Have you ever heard that before?

SPEAKER_04 22:23

I mean, yeah, all the time.

SPEAKER_05 22:26

I love my lawyer. So I gave it the right prompts. I discussed it with it, how to get the best legal advice, blah, blah, blah. Right. I did that first and made the gem. Then I uploaded every single blank document from our Arizona Association of Realtors. I loaded them all in. I loaded the law book for real estate in Arizona, loaded it in, and then I had it research fair housing, NAR, AAR, T A R, all the associations, and the code of ethics, everything we are obligated under, and had it put that all into the gem. So and it was told you only use these things as your resources. So don't go anywhere else. Don't go to Reddit. Don't go anywhere else for information. This is I've given you everything you need. So now every single time I have something that comes up where I need to review something in the contract isn't right. The something isn't written well on the Benz or something. This something's not it good. And I need to review it. What I was dealing with was the phone rang and I got sidetracked, and then I have to go back to the contract, refocus, yeah, try to remember what I was thinking and where that was. Was that line 200 or was that line 157? And you have to find it. Now I don't have to do anything. All I have to do is go to this lawyer, and I can put in, I can upload whatever document it is and say, hey, here's my question. They said this on this document, but I think I'm not representing the seller correctly. If I let them respond and accept, tell me what I need to know and cite, and it'll cite the lines of the documents it found it in. It cites everything for me. It just gives me a lot of advice to review. The great thing is that it keeps me on track and it's in seconds versus me running through the whole thing. And so it'll come back and say, you want to check line 507 through 510, and you want to review this section because that's what this relates to. And don't forget in your response, this also relates to your disclosure document they've already signed. So it tells me these things to be aware of. It really helps me very quickly hone in on what it is I need to focus on versus that you know that scan when you're stressed out and you're trying to get stuff done in a hurry, and you start, you know the contract, but for some reason you blank out anything.

SPEAKER_04 25:04

Yeah. Yeah. Well, and and I think there's a couple points I want to highlight there. The fact that you told it to rely just on the knowledge base. Yes, right? Here's here's the information. Only use this. Don't make it up and go someplace else and pull New York state laws from somewhere and then try to apply it here. And I think the other part I want to highlight is that we're not attorneys, nor will we play one on a podcast today. But you're in a title state, right? Yes. We don't rely as much as on attorneys where I'm in an attorney state where that still would go to an attorney to approve.

SPEAKER_05 25:37

I have 32 years and never once have had an attorney involved in any contract except when I'm helping an attorney buy a house or sell a house, then they're involved in the contract. But we do not have the, you know, we don't have lawyers to go for it for answers. So it's very important that I am I'm writing those contracts. So we are, you know, we take contract law and all those fun classes because of us being a title state.

SPEAKER_04 26:07

Let me tell you about one of our founding partners, Suby. If you ever felt like the transaction side of real estate is where your time just disappears, Suby was built for you. It's your AI transaction genie. From contract to close, it keeps everything organized, your timelines on track, and all the details accounted for. Their tagline says it all. Your work is my command. Check them out at oksuby.com. Link in the show notes and be sure to tell them J Square sent you. Well, and I think the other thing you mentioned with the code of ethics, we hear this all the time with agents. Like they they would they want to go online and complain. This is not fair! My offer wasn't accepted. And like, was it a violation of the code of ethics? Well, yeah. Cite the standard of practice.

SPEAKER_05 26:49

Tell me where.

SPEAKER_04 26:50

Uh I'll get back to you. You know, where you could say, here's the scenario, this is what happened. And I think the agent didn't present the offer in a timely manner, and it's gonna go, well, I think that's article one-this or three-this. And you know, and then you can actually make that complaint because look at agents. If you're listening to this and you have complaints about other real estate agents, make the complaint or things won't change.

SPEAKER_05 27:13

Check it first, yeah, and check it first and make sure you know what you're talking about.

SPEAKER_04 27:18

Right. Because if it's not cited, if the standard of practice isn't cited, then the the you know, the professional standards committee is not gonna go, well, it was actually this, but you didn't put that in your complaint. Like they're not gonna add to it, so it's always better to have something like this. Same reason. I mean, code of ethics, it's huge, big book. Right? And so being able to apply that to the scenario and say, hey, what what what standards of practice would you interpret this to be a violation of, or something like that?

SPEAKER_05 27:45

Yeah. The other thing is that the my what I my lawyer, um the other day I had an agent that was not uh performing to the contract, but under our rule, under our law, of course, it's not the agent who has to perform under the contract, it's the buyer. And I represent the seller. And so after running through and just checking in with the lawyer, am I right on this? Because I had a little question on my time frame, and it said, yes, based on these laws and cited them, you are correct. These this is where you should be. And so I said, I need to make that agent aware of this situation, but it's really the buyer who is responsible. Can you help me write a note to her to encourage her to do the right thing versus me yelling at her and saying, you're in violation? It helped me write a cute little neurolinguistic program note to her that basically said, We're confused as to why your client would restrict you from doing the following. Please advise because right now your client has violated their contractual obligation. And we know you wouldn't have done that, so why would they have told you to?

SPEAKER_04 29:00

You're a great agent, you would never do that. So please help us understand why.

SPEAKER_05 29:04

So after four days of emails begging her for what we needed to meet the contract deadline, she went, oh, and she immediately started firing them what we needed. And so it was very helpful for me to kind of twist it with yeah, and take my it keeps me out in the emotional part too, and just lets me ask that lawyer, hey, help me help me say something to her, because my words aren't working. Because I've told her 10 times we need to get these documents in. And she was just procrastinating it.

SPEAKER_04 29:35

So yeah, I love that because sometimes we can get in the way in our emotions, and we're like, let me tell you what and you start, and you're like, wait a minute, let me please AI, help me to say this better.

SPEAKER_05 29:48

Yeah, you can. And and yeah, so that that's where these things, these little gems, uh I love that they're called gems because they really are really are little gems to me. Like that little gem, my little lawyer. These little gems. So my lawyer's one of them, just for social media.

SPEAKER_04 30:07

You have a social media one, right?

SPEAKER_05 30:09

Yep, social media, website marketer, lawyer, and I have a listing marketer who's amazing. I love that AI. Now, I I wrote so funny thing is, and anybody can use it. Actually, I could give you the link later if you want to put it with this show notes. It's actually on GPT because when I um when I got to use AI first, when it became open source available to that first group, I knew I didn't know how to speak to it. So I went to prompt engineering school with Devin McPall and um spent months with him learning chaining and stacking and prompt engineering that the big guys use for massive AI communication. And it really gave me that backspace, that that's like the overall picture I needed to know how to talk to the baby.

SPEAKER_03 30:58

Yeah.

SPEAKER_05 30:58

And so it was like a parenting book, you know, for dummies. And I got I got to go through that. And so that really was helpful to me going forward is understanding prompting. It is important still to know basics prompting, but now we're actually moved into context prompting versus prompt engineering. You really need to learn more about context and um how context works. You know, what the the actual Gemini um the actual LLMs are already doing a lot of prompting for you or teaching you prompting, so context is gonna be more prevalent now.

SPEAKER_04 31:35

Okay, so you're gonna provide us with a tool to help them with that.

SPEAKER_05 31:37

My marketing guy, I had so to graduate from prompt engineering school, I had to write my own GPT, which would go on to the GPT store, but it mine was free. It is still free. And so you had a maximum at the time, and I don't know if this is still the same, but you can only do use 10,000 words, which is a lot. So I had to stack and chain a whole bunch of prompts to create a marketing specialist for listing specific. So I did, it's called Tony Ray's Little Marketing Helper. I created it on GPT, and now because I've been traveling and speaking and stuff, and I just give it to any agent who wants it, um, there's a lot of users probably playing with that toy, but it works beautifully still to this day. And it's it's told to always access fair housing laws the minute it starts writing, not to use the word boasts. So it's got all those great yeah. So that was a really good case, was my marketing guy. I use that every time I take a listing. It zooms through, it gives me um geodata, it tells me what's around the house, gives me uh the social media post, gives me the MLS description, it gives me a flyer for the client, it gives flyer information, it gives me a list of bullets I could copy and paste anything, gives me geotag information, like I said, what I should know about lifestyle, gives me a lifestyle paragraph, and then I take all these pieces and I rewrite whatever I, you know, always edit. That's my big takeaway today. Always edit and um check your writing. But then I use it in our it just really quickly solves that brain fog for me, and I don't have to worry about what am I gonna say about this house? Cute little house with stainless steel appliances.

SPEAKER_04 33:20

So charming, charming.

SPEAKER_05 33:22

Boasts high ceilings. So I just, you know, I use this little marketing helper all the time, and it just instantly I I all you have to do is load the address in. But if you add photos and a floor plan and upgrades list, it goes crazy. And it like looks at the photos and tells you 10-foot ceilings are fantastic in this property, you know, like it really analyzes the photos and stuff for you.

SPEAKER_04 33:45

It's like really Oh, that's so great. Yeah, and never thought about it that way because it's always, you know, we kind of write a rough draft and then have it, but giving it the photos gives it that additional context that you're talking about. Like, pictures worth a thousand words, you don't have to type about it if you just give it to photos.

SPEAKER_05 34:02

I'll all the marketing helper requires is the full address. But if you add eight photos, the floor plan, and you add an upgrades list, you can handwrite an upgrades list while you're with the seller, handwrite everything they brag about, and then you can just take a picture of your list and load it. It'll read your writing no matter how crappy it is, I promise. I've tried scribbling, like well, and it gets it. So yeah, it gets it. And then it writes the most amazing stuff, it'll pull out things you forgot about or didn't even hone in on in that marketing helper. It just loads you. So I love that that little guy just helps me instantly. We had you know three listings one day that had to go in, and and it was like I was slam busy, and all of a sudden I would have spent hours trying to solve all that. And I just put their addresses in and photos. My assistant did it and it was instantly done. So I it takes a lot of time when you're listing properties.

SPEAKER_04 34:57

And so what what's the actual learning curve and cost? Is it uh could I get it free if I don't upgrade to the workspace, or is it behind the paid?

SPEAKER_05 35:04

Yeah, if once you have the link, you just pin it to your GPT sidebar. Whether it's uh a free version or not, you should be able to use it. It's a it's just a free GPT.

SPEAKER_04 35:14

With the gems, is that behind the paid wall, or is that could I use that create those for free?

SPEAKER_05 35:19

Gems you can create once you have workspace if for let's just say it's $20 a month, since I don't know. I think they're all $20 a month in my brain. But uh let's say you have workspace for $20 a month, you can use Gemini Gems for free. It's just uh it's part of the system.

SPEAKER_04 35:33

It's behind the paid wall, basically.

SPEAKER_05 35:35

Yeah, behind the paid wall.

SPEAKER_04 35:36

I yeah, depending on how you do it.

SPEAKER_05 35:38

Yeah, I don't think you can use any of the large language model AIs without pay, because then they're not going to remember anything you put in because they're not storing data for you, and you want them to remember everything that you want them to remember, right? So whatever you put in that you want, it's gotta stay there. You're gonna have to pay the 20 bucks a month.

SPEAKER_04 35:59

If you had to say, because I I love that you're just a power user, you don't work for Gemini, like you could keep it real with us. Is there anywhere you know? Because it's like if somebody's on promoting their own platform, then it's like, it's great. No, there's nothing wrong.

SPEAKER_05 36:11

And then you play with it and it's like, yeah. Right. Right? So like and product. Okay, gotcha. Yeah.

SPEAKER_04 36:17

Where does it does it fall short in any way? Like, is there any anything that Gemini Gems does not do well that you wouldn't recommend it for?

SPEAKER_05 36:24

It's daily. Sometimes I have noticed uh if I get a bad uh response on Gemini for a graphic or a video clip or something, it can be overwhelmed by users. Now, there were millions of users who migrated off of GPT over to Gemini when GPT filed code red. And so millions moved over. So I saw many times where it was like it was and my responses weren't great. And so I would leave Nano Banana and jump over to GPT Dolly, and and all of a sudden it was a much better response than it had been in the past. So I I tend to I like to go with the same prompt to a couple of them sometimes, especially when making a graphic for something or doing some, you know, um video clipper or something like that that's more creative. I'll give it to both or two or three LLMs, the same prompt, and see what they give me because they all have different ideas. It's like three different people, and it's kind of fun to use them as that team where give me a give me an infographic to explain to buyers uh the 10 steps that it's gonna take to get you from you know, start to the key to the door. And it's funny to watch the three different infographics and then what feels like you most and then start using it. I will say what I'm most impressed with, Gemini, when it comes to graphics and that kind of stuff is I can literally talk to it instantly and say, at the bottom of the graphic you just created, you wrote this. Please delete that and put Tony Ray Baker realtor. And it does it perfect every time. So it's very good.

SPEAKER_03 38:10

Yeah.

SPEAKER_05 38:11

Take the take a coffee cup and put it in the guy's hand in the graphic you just created. It's very good at doing exactly what you tell it, which is amazing because a couple months ago it wasn't like that. This they're getting very sophisticated on listening and responding correctly because we've been training them as a society.

SPEAKER_04 38:30

And so just like uh an in-person virtual assistant, sometimes it gets tired if it's overworked or too many people are trying to access it. So your advice would be to like, hey, you're not going all in in one, it sounds like I'm the same way. It's like there's days where you're like, you know what, that's that's not usually what you would do for me. And then you you hop over and you check out Chad GBT. Oh, well, you haven't been working for you've been sitting over here relaxing, and not many people are using you. Let me come over here, and then it seems to work better. It's only gonna take you a couple minutes, right? It's not like we're starting from scratch and it's it's gonna be this difficult process. Just try something else if you didn't, or another iteration, like you said. Oh, maybe it has an off-brand cup in its hand, and you're like, Well, that's not the balloon, it's very specific, and now we have to change this, and there's no words on it. You know, things like that.

SPEAKER_05 39:21

Yeah, absolutely. And remember, I we're so impatient as a society now because we're so used to high speed. I mean, I can click, I can open 50 tabs very quickly as a multitasker, right? Yeah, and so we're so impatient, and I always have to sometimes say to myself, oh my god, that just took two minutes. Okay, well, that would have taken two hours. Because if I wrote that blog with all of that data, I would have had to research the data that it brought in on Google, and I would have had to have brain fogged out of that and wrote the article and edited the article and put in the keywords and counted them manually. So, you know, two minutes, yeah, that was a long time. I will tell you, I also discovered a funny thing. I'm an open tab multitasker maniac, which is bad. It um and I the LLMs do not like it. So I kept opening five tabs on Gemini. Okay, you do this, you do this, you do this, and all of them were hallucinating like crazy, and I could not figure out why I was getting such funky results. And then I realized it's it's plugged into this same uh account, but I've got five running, so I'm confusing the heck out of the AI, and it was so don't open tabs, use your one account only on one tab, let it do its job, and then open a new chat before you will that's a good point because this you talk about impatience, it would be like, this image is taking one minute to create from nothing.

SPEAKER_04 40:56

I'm and I'll open another one, start another image, and and then all of a sudden it starts getting a little bit wonky, and I'm like, that makes a lot of sense. Now it's still accessing the same hub, if you will, and you're like, it's like cannot compute too many inputs.

SPEAKER_05 41:10

Okay, so I have to confess I'm very embarrassed to tell you, but it takes the that took me like 30 or 40 days to figure that out.

SPEAKER_01 41:18

Well, thank you.

SPEAKER_05 41:19

Thank you for sharing it over and over with like, you know, because that's what you do over and over, right? And I never could figure out why I had all these that I had so many tabs open, and that I realized one day, oh my god, I am I've got seven GPT tabs open. What am I doing with all these? Close them all down, and then the first one responded instantly correctly. And I was like, oh, okay, this was me the whole time. Yeah, don't know.

SPEAKER_04 41:44

There's a gem. Yeah, there's a gem right there, folks. Um, so if I have 15 minutes after this episode, what's the single most useful gem I should build first?

SPEAKER_05 41:53

Oof. Uh for real estate, I would say whatever is hottest on your list that needs solved, um, that could be marketing. It could be efficiency. So if for everybody's individuals, so I would say write down the things you need, the top 10 things that need solved in your life right now to make you more efficient or have more time to meet with clients face to face or whatever it is you're looking for, write those down, prioritize them, and take the one top item and throw it in and say, Hey, help me solve this. Let's have a conversation. What can we do together? And Gemini will start working through that with you.

SPEAKER_04 42:32

Okay. So, what's the bottleneck in my business or or what's keeping me from bottleneck is a great word.

SPEAKER_05 42:37

This came up across our AI panel last night.

SPEAKER_04 42:40

This keeps coming up for you.

SPEAKER_05 42:41

And there's a beast bottleneck book I heard last night. So, yes, bottleneck. What is causing you angst or pain? What could solve, what could take and give 30 minutes to you back every day? I mean, just write those down, make the list first, and then go ask Gemini how to help you solve it by creating a gem for it.

SPEAKER_04 43:02

Okay, what's the one thing you wish you'd done differently when you were first setting up your gems?

SPEAKER_05 43:06

For setting up gems?

SPEAKER_04 43:07

Yeah.

SPEAKER_05 43:08

Um asked it to give me the proper prompt. Because I I would go in and make the prompt, being very confident, because I did prompt engineering school. And so being very that was three years ago, by the way. So being very confident that I it knew what I was doing, I would just go in and I'd be done.

SPEAKER_03 43:27

Yeah.

SPEAKER_05 43:27

And I just didn't think to when I first set him up to go back and say, now, write the prompt for this so it's perfect for you to understand every time, right? And all I had to do was that. But I forgot the first couple of times, and then when I did it on the third gem, oh, I should go back, and so I did all the two gems, asked it to give me the proper prompt, and then copy pasted that into the gem box. So yeah.

SPEAKER_04 43:52

Okay. And and I like what you said earlier about asking you questions, right? Like ask me any other questions that you think you might need to to for Further clarify what our objective is or something along those lines.

SPEAKER_05 44:03

Yeah, absolutely. Always ask me questions. Let's talk about it.

SPEAKER_04 44:06

Because somebody listening or watching, they didn't go to prompt engineering school, probably. So their prompt's going to be correct. Not as good as yours. Let's just put it like that. Right. And so that's getting those, those getting help from the AI is the answer. Is that right?

SPEAKER_05 44:21

And luckily AI is taking over prompt engineering now for you. So it's context engineering you're going to be doing, which is giving it the context, it's going to help you with the prompt. So you don't even well, no one will need prompt engineering school soon. Because that was just to get going at the very beginning. So the neat thing is you just need context, which is give it the un help it understand.

SPEAKER_04 44:44

Okay. So additional context. The more context, the better.

SPEAKER_05 44:47

Yeah, help it understand. And like you said, the humble part of that is you're talking to somebody that's never going to talk to anybody else. So you can explain all of your deficiencies and it will help you. So this is the first time in humanity where you have a helper that you do not have to worry about it.

SPEAKER_04 45:04

You can really be honest. You don't have to worry about it going.

SPEAKER_05 45:08

I suck at marketing, help me out. Whatever it is, you can do it. Yeah.

SPEAKER_04 45:12

What does your workflow look now look like now versus before you had gems? Is it like in the morning you have a brief and you kind of I would imagine you went to AI and said, give me the order of operations for my gems? Like, tell me more. Like, how does that work?

SPEAKER_05 45:29

You're way more sophisticated than me. I was just thinking that question.

SPEAKER_04 45:34

Yeah.

SPEAKER_05 45:34

Uh no, I I have a planned week every week because quality of life is super important to me. Always has been the 32 years I've been in real estate. I built my business um around my lifestyle. So I built lifestyle and then I added the business into the lifestyle. And if you in doing that and thinking that way, I have a very planned week on what will happen. So my workflow has always been planned prior to AI. What's happening for me is boredom moments because I'm realizing I'm realizing I'm gaining some time back because AI is doing some of those tasks for me. So workflow right now is anytime I have a bored moment, I'm actually I remind myself to jump in and learn something new with AI that could help one of my businesses. Because the more I'm learning, the more I'm creating and the more time I'm going to grab back. And eventually my goal is that I'll just have a whole extra day to play with. And maybe that could be a whole extra day off. I don't know what I'll use for right.

SPEAKER_01 46:42

I was waiting for that. I'm like, the day off, Tony Ray, the day off.

SPEAKER_05 46:46

Well, see, I've never worked on a weekend or a weeknight in my entire career. So I have always been very clear about that. And I take six vacations, you know, two months worth of vacations every year.

SPEAKER_04 46:59

So that's amazing.

SPEAKER_05 47:01

This for me now is gonna give me more time in other areas, but I can then use them to go after my working more with my not-for-profit programs I've created, which is like heart and soul for me. It gives me a lot of joy to go to my art gallery because it's a not-for-profit that helps children and local artists.

SPEAKER_04 47:18

So that's awesome.

SPEAKER_05 47:19

Those are the things I get to decide where do I want to spend new free time, you know? Um, or there's puppies here and they like to play. So maybe I give them more time today. I don't know. So workflow for me is pretty much Monday through Friday. I have set things I need to get done. I have everything on a calendar, tells me what to do, so I'm reminded to get it done. Now I'm programming AI to have some of those tasks done for me and ready to go on Monday morning. So we'll see how workflow is changing. Uh, obviously, it's always going to be changing, especially as I learn more AI and as and as AI becomes more agenic, because AI is becoming very agenic. If you use a program like Menace, it does, it gives you a conversation and then it just tells you to go away and it comes back later and it's completely object.

SPEAKER_04 48:09

Yeah, that's fantastic. Well, listen, folks, you've heard it now. Free up some of your time before your next appointment this week. Open up Gemini, find the gem section, and create one. Just one. Pick something you you know you're gonna do every week and build a gem around it. Tell us how it goes, tag us on social, right? We'd we'd love to see what you're creating. But we have one last question for you. Uh-oh. Tony, right? Nothing. You got this no problem. What is the single best tip for someone who's getting started with AI?

SPEAKER_05 48:41

Best tip for someone getting started. Go, I would say go to go to workspace and load up workspace, pay the 20 bucks, commit to it and get in there and just break it. Just play with it, ask it tons of questions, add photographs, add images of anything. Go take a picture of your your refrigerator and ask it to make a recipe for you for dinner tonight. Go go take a label photo and tell you what's good or bad in that ingredi in that ingredients list on that food you're eating. Just let it start working with you. The more you play with it on a friendly, fun basis, the more you'll start realizing how it could really help your business. I think playing with it as a toy first could be a really fun way to experience AI. And it can do things like help you make recipes out of what's in your pantry or your freezer. Just take a picture and show it. It's very fun. So have fun with it, and that way you won't be so nervous around it. I've seen a lot of nerves around AI, which is not necessary. Just have fun with it. And then take one thing and ask it a question about your business and watch what happens.

SPEAKER_04 49:46

Okay. I love that. So have fun with it so it's less intimidating. And it's not a thing that to be scared of. Have fun just to get your feet wet and get started, and then ask a simple question.

SPEAKER_02 49:57

Yeah. Okay.

SPEAKER_04 49:58

Awesome. Look at folks. If you got value from this, do us a favor. Share it with one agent who's still trying to figure out AI, just one. That's how we grow this thing. Uh subscribe if you haven't already. Tony Ray, uh, where can people find you? And what's the next thing you're working on?

SPEAKER_05 50:13

Um, people can find me. I'm in Tucson, Arizona, and all the suburb areas. So it's Tony Ray at C2NHomes.com. C Tucson Homes is the website. And um you can call me at 520-631-8669. The um one next thing I'm working on. Oh, social. Yeah, if you go to Facebook, it's Tony Ray Baker. It's really simple. If you Google Tony Ray Baker, that's all you have to do. You'll find me on several pages and you'll find out.

SPEAKER_04 50:42

Which is impressive because it's not a very unique name, so it's impressive that it'll find you if it's Tony Ray Baker, right?

SPEAKER_05 50:49

If they took put in Tony Ray Baker, I should come up number one. If I don't put in the word realtor behind it, but I think I just there's a lot of pages on me. So um, yeah, you'll find me if you just put in Tony Ray Baker, and then um you can find me anywhere. I'm on everything.

SPEAKER_04 51:04

But uh Alright, well, thank you, Tony Ray. Next Friday, we're back with another tool, another expert, and one more thing you can use before your next client appointment. We'll see you then. But before you go, we want to say thank you to our founding partners, Wise Agent. Subi and the CE shop, they make the show possible, and they're building tools that actually help people in this industry. Check them out. All the links are in the show notes. And thank you for spending time with me. That's not something we take lately. Now go make it happen. Make it an AI day.