AI Agent Advantage
AI Agent Advantage is the tactical podcast for real estate professionals who are done with AI hype and ready for real-world implementation.
Hosted by JMan, each episode features one AI expert, one powerful tool, and one clear playbook for how agents, brokers, team leaders, and marketers can immediately use it to grow their business.
No vague theory.
No “future of AI” fluff.
No overwhelming tool overload.
Every conversation goes deep on a single platform, workflow, or AI strategy, showing exactly how it fits into prospecting, lead conversion, content, follow-up, marketing, operations, and client experience.
This is where AI stops being interesting… and starts becoming profitable.
AI Agent Advantage
You Don't Have a Lead Problem. You Have a Follow-Up Problem | Ifoma Pierre
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
What happens to a lead when you're stuck in traffic, showing a house, or on a run at 6am? If the honest answer is "nothing," this episode will change how you think about your business.
Ifoma Pierre is a national speaker, founder of Vine Creative Studio, and the creator of Pro Agent Max. He has installed AI agents into real estate businesses across the country, including for Emily, a brand-new agent fresh out of college with no sphere and no pipeline, who started booking so many appointments she had to ask Pierre to slow the AI down.
In this episode of AI Agent Advantage, JMan sits down with Pierre to break down exactly how conversational AI agents handle lead follow-up the moment a message comes in, how they book appointments directly into your calendar, and what you can set up this weekend using Facebook ads and a free trial of GoHighLevel.
What You'll Learn:
1: The difference between a chatbot and a true AI agent, explained in plain English
2: Why speed to lead matters and why most agents still fail at it even when they try
3: How conversational AI handles the full follow-up sequence so you never lose a lead to silence
4: The human-in-the-loop option for skeptics who want to approve messages before they send
5: How trigger words and booking calendars hand the lead back to you at the right moment
6: The exact ad you can run on Facebook this weekend for $10/day to start generating booked appointments
TIMESTAMPS:
00:00 - The Follow-up Problem vs. Lead Gen
01:25 - Introducing Ifoma Pierre & AI Agents
02:30 - What is an AI Agent? (Assistant vs. Chat)
05:21 - Content vs. Assets: Creating Value That Lasts
06:23 - How Conversational AI Handles New Leads
09:00 - Overcoming the "Bad Bot" Experience
11:15 - Why AI Follows Up Better Than Humans
12:40 - The Importance of "Speed to Lead"
16:03 - Removing Feelings & Rejection from Sales
18:33 - The "Reason for My Call" Strategy
20:13 - Handing Off from AI to a Human Agent
23:25 - Human-in-the-Loop: Monitoring Your AI
27:12 - How to Start: Facebook Ads & Simple Funnels
30:10 - Common Mistakes & Done-for-You Solutions
33:38 - Single Best Tip for Getting Started with AI
36:02 - Vine Creative Studio & Closing Thoughts
Connect with Ifoma Pierre:
Website: https://proagentmax.com/
Website: https://realestatespeakers.com/our-team/ifoma-pierre/
Studio: https://vinecreativestudio.com/
Guest LinkedIn: https://www.linkedin.com/in/ifomapierre/
Guest Instagram: https://www.instagram.com/ifomapierre/
FOUNDING SPONSORS:
1: Wise Agent | https://wiseagent.com/jsquared - The all-in-one CRM that helps real estate agents manage contacts, automate follow-up, and grow their business.
2: Subi | https://www.oksubi.com/ - Your AI transaction genie. From contract to close, your work is my command.
3: The CE Shop | https://j2.theceshop.com/ Use the discount code jsquared for an additional 35% off
About the Show:
AI Agent Advantage is the tactical AI podcast for real estate professionals. Hosted by JMan, every episode breaks down one expert, one tool, and one thing you can implement before your next client call. New episodes every Friday.
Subscribe so you never miss an episode. Share this with one agent who is still figuring out AI — that is how we grow this.Read the full episode breakdown: https://jmanai.com/you-dont-have-a-lead-problem-you-have-a-follow-up-problem-ifoma-pierre/
https://www.jsquaredpodcast.com/
What do you think that is?
SPEAKER_05I think it's just training. But then also, can I be real? I think for most of the agents that are in the industry now, they're desperate. They're hungry. And because they're hungry, the desperation makes them go back out to try to find the other thing and not realize that the nurturing of this thing is the real thing. You don't have a lead generation problem, you have a follow-up problem.
SPEAKER_03No big sphere.
SPEAKER_05She just got out of college. She just got out of college. She barely knew what equity meaned, you know? Right, perfect. So we installed a conversational AI into her business. The only complaint to us was could you not have it book appointments for the same day? Because it's too much. That was what she was started at. She's like, I couldn't keep up.
SPEAKER_03What if every lead you paid for got a text back in three seconds, day or night? And then you woke up to a calendar full of booked appointments instead of a list of names to chase. My guest builds that in under an hour. I'm J-Man, and this is the AI Agent Advantage episode brought to you by our founding partners, Wise Agent Subi and the CE shop.
SPEAKER_00AI is not replacing you, but the agent who uses it will. This is AI Agent Advantage. One expert, one tool, one thing you can implement today with your host, J Mann.
SPEAKER_03You know that thing you were spending real money on to drive leads, and then half of them go cold because nobody followed up fast enough. And by nobody, we might mean you. Today we're going to fix that. One expert, one tool, one thing you can use before your next client call. I'm sitting down today with my good friend Informa Pierre, national speaker, founder of Vine Creative Studio, host of the 1159 podcast, and the guy building custom AI agents for agents and business owners. The tool we're breaking down today AI agents. That text and call your leads the second they come in. If you don't know what that is, we're glad you're here. And InfoMapier, welcome to the AI Agent Advantage.
SPEAKER_05Well, to the top of the day, man. Happy to be here. Thanks for having me. I'm always excited when I have an opportunity to share some wisdom uh with anyone.
SPEAKER_03Well, you know, I'm happy you're here too. Now you're very much into the AI world, very techy. So we want you. My job today is to keep bringing you back because I I know. So in plain English, what does an AI agent do? Like explain that. What's the difference between an AI agent and then just like chat?
SPEAKER_05Like what Yeah, so so simple. An AI agent is something that does something for you. So I want to be clear. Like it can do anything for you, but you just have to be, you want to you have to decide what you want it to do for you. It can do research, it can make calls, it can do text messages, it could create ads, it can do so. An AI agent is pretty much an AI that's designed to do something for you. What we're here to talk about today is what exactly does real estate agents or business owners want it to do for them in the area of lead generation. But that's the simplest way to explain it to you. An AI agent is outbound, it's going to do something for you.
SPEAKER_03So think of it almost like if I had an assistant in the office, a real person, right, that did something for me. I task them with a specific task, they go and do it, no questions asked, no break, no days off, no food, no nothing. They get it done.
SPEAKER_05Yeah. And that's that that's a beautiful part of the world that we live in now. It's just like, oh, I want you to do this, go do it, come back, and bring the results back for me. So then I can now do what I need to do. So that's you just hit it correctly. That's what an AI agent does. Go out, does stuff for you, bring back results.
SPEAKER_03Whereas if I'm just working with chat, if that's what I'm familiar with, ChatGPT or Claude or Gemini or any of the others, I I I put in a prompt, I prompt it with something, and then it replies, and then we're done.
SPEAKER_05Yeah, for the most part, you know, that's that's what it is. Is like you could do some elements of certain things that an AI agent could do. But again, what happens is is with the chat, if you put something out, it set it, it does it, it comes back, it's sitting there waiting for you. Oh, what do I do next?
SPEAKER_02Yeah.
SPEAKER_05So with the agent, it's all about the outcome. Here's the end result. Here's what I need to happen. So you tell it exactly what you want the end. With the chat, it's like you're just having a conversation with the AI agent. Here's what I want you to do, go do it, come back. So I don't need to worry about like I have agents working for me right now as we speak here, right now, so that by the time we're done with this podcast, I go back and they're gonna give me the results. Not just of one thing, the results of the end result. Not just a result, but the end result.
SPEAKER_03Right. And by agents you mean artificial intelligence. That's correct, yes. Just so that we just clarify, not real estate agents working out. What does conversational AI mean? And and once you define that, what happens when a lead comes in? I make a great video, I come into Vine Creative Studio, man, I crank out a ton of content, I make short form videos all day that have a call to action that actually bring in some leads. So those those come in. How does conversational AI handle it? How are you, or how can you help somebody handle it? Explain that process.
SPEAKER_05Yeah, beautiful. And and one thing I want to point out for our listeners, you know, at Vine Creative Studio, we don't create content, we create assets. Why? Because content is something that dies in the feed. An asset is something that performs over time, right? So you put on an asset that when you put it out, you know, a year from now. And I learned this from you actually, Jay, where you say people say, What happens if nobody watches your video? You say, well, they might not watch it now, but they might watch it a year from now. It doesn't matter to me, and that's an asset. So there is a formula for creating an asset, and some people create content which dies in the feed, but an asset is something that lives on. And that's probably another podcast. But you come to Vine Creative Studio, you create an asset.
SPEAKER_01Yeah.
SPEAKER_05And now we take that asset and we put it out where we need to put it out. And now it begins to perform. And then somebody says, Oh, this is a great asset. I want to get some information, I want to get whatever this asset is talking about. So they click the button, whatever the call to action is, right? And and a call to action is you're saying, Look, listen, hey, this is if you want to get the thing that we're talking about in this asset, do this thing. So they do the thing, click the button. In our case, we have send a message, right? And once you click on send a message, yeah, conversational AI is exactly what you're thinking that it is. It's the artificial intelligence, the AI agent, having a conversation with the person that's inquiring on that asset, right? And and why this is powerful, because you want to you want to take note of this, when lead generation is concerned, a hundred percent of the time when that lead comes in, you're gonna be doing something. You're always gonna be, you don't know when that that opportunity is gonna come. You're either gonna be showing the house, you're either gonna be doing some something you're gonna be doing, and you may not be able to respond, or even if you did respond, you couldn't have a really good conversation with that person at that time because now they're on their time and you can't get on that time because you're doing something else. That's the beauty of conversational AI.
SPEAKER_03Okay, let's break this down a little bit because I want to give them kind of like real practical. So I come in and I make a video. I specialize in first-time home buyers. And one of my one of my videos, one of the parts of it is, you know, affordability in New York City is is a challenge. So we have some great grant programs available. If you want a list of our grants, send a message and we'll get it to you. That message comes in, uh, I'm out for a run. And even if I even if I stopped or you or or you're in traffic, New York City traffic in Queens, and you can't, you're like, oh, I got a lead. And you're trying to reply, or you're trying to use Siri, or you're trying to use uh whatever, you're not gonna reply with the quality that you would have a meaningful conversation is if you're sitting at your desk. Because we're not always sitting at our desk waiting for a lead to come in.
SPEAKER_05And you shouldn't be sitting at your desk as a real estate agent because that's the way people don't buy houses at your desk. But anyhow, you know.
SPEAKER_03So we're busy or we're doing something else. That AI says, Oh, I'm always here, I'm always working, it's ready to go.
SPEAKER_02Yes, sir.
SPEAKER_03And then and then has a meaningful conversation. Oh, Pierre, so you're interested in our grant programs that we a list of grant programs that we have available. Here it is. Yes. Or sends them a link, right? And and then I think where some people might get turned off by this process, hear me out, is that they've had bad experiences years ago, right? Because we remember when we have a bad experience more than the good ones usually, but they had a bad interaction with a bot of some sort. Yeah. Maybe go into how much better the replies are. I I I I think the replies are better than human, I think, because it's trained. It's trained much better.
SPEAKER_05And I get that pushback too. And but let me ask you something. Let me go off topic for a second. Let me ask you something. What's your favorite dish? What is the favorite thing that you like to eat?
SPEAKER_03Pastelong.
SPEAKER_05It's called pastelong. What is it? What is it?
SPEAKER_03It's like lasagna with uh with plantains.
SPEAKER_05So it's nice. You ever had a bad pastelong? I pronounce it wrong. You ever had a bad one where maybe they didn't you had a bad one up?
SPEAKER_01Yes.
SPEAKER_05But did you ever stop using it, eating it? You still eat it up to today, right? Yeah. Okay. So not because you had a bad, whatever that name is that you just call, uh, you stop eating it, right? So my point is.
SPEAKER_03Let's just say let's just say ice cream. We'll say ice cream.
SPEAKER_05Yeah. My point is that you you will have a bad experience with something at some point in your life. It doesn't matter what it is. Okay. So so with the conversational AI, some people might have a bad taste in their mouth because I've had a bad experience from before, but that doesn't mean that we don't use it today. It's still actually better today than it was. So I wanted to kind of drop that in for my skeptics. Now, so the conversation AI, I am telling you, it is actually, and I'm and you're talking to practitioner, and I can tell you about Emily, who got two listings from Conversational AI. The con a brand new agent never sold a little real estate, right?
SPEAKER_03No, like no big sphere, no big She just got out of college.
SPEAKER_05She never, she she she didn't, she doesn't, she barely knew what equity mean, you know? Right? So so so so so we installed a conversational AI into her business. And the thing is, is the the the AI is designed to say what you would say, but even better and evolve over time. So if you're saying that I'm concerned about what the AI is gonna say, well, here's the thing: you can tell it what you want it to say in the way that you want it to say, in the tone that you want it to say it in, and it can say it exactly the way that you would say it, but I would argue it says it better. Right. So so Darren is I'm I'm I'm removing the friction from you that, oh, I don't know what's gonna say. Well, no, you tell it what it's gonna say. That's the beautiful part. Now, and and if we get into it, and I'll tell them exactly how it's set up and how simple it is. But most agents I've found they don't even know how to have a great conversation with a lead.
SPEAKER_02Yeah.
SPEAKER_05So I have found that that the AI actually does a better job because what I do is I will train it on how to speak using uh you know documentation from some of coaches that talked about here's how you respond to the lead, here's how the phrase is, using NLP, using things that we try to teach agents for all these years. I train the AI on that. And now I'm looking at the conversations and I'm like, son of a gun, I wasn't gonna say that. That's some good stuff right there. So it does better.
SPEAKER_03We always talk about like if if you're not good at something, delegate. Right? But now we're talking about I'm not good at it, I don't like to do it, or I probably won't do it, or I don't have the time. And so what we've done now is removed all of those excuses. That is correct, and and the speed to lead, which we I I think is so important. Uh NAR statistics always say that people will work with the first agent that replies.
SPEAKER_04Yeah.
SPEAKER_03Not not the best, not the top seller, not not the person who has you know been the business along. The one who who responds the quickest, speed to lead. So speak to that, right? This is happening like seconds, not minutes, not an hour, because after an hour, then it goes way down.
SPEAKER_05Now, here's what I'll say to you, because uh uh some people are gonna be watching the podcast and and or or wherever you wherever it's posted, and it probably might be in the comments. And here's what they're gonna say. I know what they're gonna say. They're gonna say, but I call right away, coach, and they don't answer. That can happen. That that does happen. That's a legit thing that happened. Like you might call when the league comes in and they don't pick up, okay? That doesn't mean that speed to lead still is not is not the most important thing. That's a bad lead. It's bad. Bad they don't they don't want it. They they were on their lunch break and they made the inquiry because their job, their goal is they want to get back to it later. Okay, so so it doesn't mean that they're a bad lead, it just means that that timing for them and that's where they got to do it. So so two things I want to talk to real quickly. Number one, speed to lead is still the main thing. Okay, that's you that's non-negotiable. You as an agent, whoever is listening to this, you cannot, like I said in the earliest, 100% of the time you're gonna be doing something. So it's gonna be a challenge for you to always be on to respond to those leads. That has been a challenge and will continue to be a challenge now more than ever.
SPEAKER_03Never stop being one.
SPEAKER_05Number two, so now so now we have covered your speed to lead using the conversational AI. That's out the window. You no longer can use that as an ex as a reason for not responding to your leads in a timely manner. Okay, great. Here's the other part though, that that uh that the statistics prove that agents don't go past the third call. Or they don't go past the third connection. So after the first call or the first try, the second, by the time the third, they fall off, they're gone into the graveyard, the lead graveyard.
SPEAKER_03Why why do you why do you think that is?
SPEAKER_05Um I I think I think it's just because of training.
SPEAKER_03Their feelings?
SPEAKER_05No, I think it's just training. I think it's just training, but then also can I be real? I think it's I think for most of the agents that are that are in the industry now, they're desperate, they're hungry. And because they're hungry, uh, the desperation makes them go back out to try to find the other thing and not realize that the nurturing of this thing is the real thing.
SPEAKER_01Yeah.
SPEAKER_05That the real game in real estate, which I teach all the time, you don't have a lead generation problem, you have a follow-up problem. Leads are not that difficult for you to find. Like I told folks, look, listen, if you stand in the corner of the street and bark like a dog, if you just stand on the corner and you bark like a dog, somebody's gonna stop and they're gonna ask you, hey, why are you barking? And then you're gonna say, hey man, I my name is Iformer Pierre. I help people buy and sell homes and I'm barking to get your attention. Do you know anybody looking to buy, sell, or invest in real estate that I can help?
SPEAKER_01Yeah.
SPEAKER_05So it doesn't matter what you do, you do it long enough, you do consistently enough, you're gonna generate some leads. I'm not, I'm that's not my issue. My issue with my family, my real estate community is the follow up and the follow through. That's the challenge. And that's the other piece that the conversational AI can have. So when the league comes in, sends a message, person doesn't respond. The the AI agent can follow up and follow through because you're getting into AI automations, which is probably going to be your other episode, right? Where you get into the automation of well, what happens when they when they come in and they don't respond? What happens then?
SPEAKER_03Yeah. Let's stop there for a second, because your AI doesn't have any feelings. Am I right? None. Right. And I think what I was saying was like after they get to that, they call, they text, maybe they do another call. They're like, ah, how often do we hear this? I didn't want to bother them. Maybe they weren't really interested. Oh, I knew they didn't want to buy a house anyways, when just like you say, they were maybe they were busy, maybe the timing wasn't right. But your AI doesn't have feelings. Yeah. It can't feel, it doesn't get rejected. And all it knows is like, let me keep trying to have trying to have meaningful conversations.
SPEAKER_05Has a task and has to complete the task, and that's it.
SPEAKER_03And so is is it like to give people examples of what that communication might be like? It's not gonna be like uh Wolf of Wall Street, right? You want to buy yourself, let's go. We got to it's not gonna be like totally going after the people every single minute of every single hour. No, it's it's a push-pull, it's having conversations, you don't reply, then you have like a default. It waits a certain amount of days and then pings them again. Hey Pierre, how are things? You came through the open house or whatever.
SPEAKER_05Yeah, and then you know, obviously, again, this is when you started getting to offer creation and and and uh follow-up value. So instead of it like, hey Pierre, you want to talk now? Hey Pierre, based on, you know, I didn't hear from you. I wanted to share this with you. It could share testimonial, it could share some form of a value ad. Something of value, yeah. Something that the person can use, whatever that is. And uh, oh, I saw you came in on looking at my price reduce homes. Here is an updated list for this week. That's one of our most top ads, by the way, that the AI is crushing it on. And um, you all you give them things of value, it's your value ladder, right? And then you keep going up. So now what happens is it's no longer me just saying, oh, hey, you want to buy, you want to sell, hey, do you want to talk? It's the most nauseating thing on the planet. Like nobody just wants to talk, right? But give them something of value.
SPEAKER_03What I'm hearing is there's a purpose to the communication.
SPEAKER_05Correct.
SPEAKER_03Quick shout out to one of our founding partners, the CE Shop. Look, continuing education doesn't have to feel like a punishment. The CE Shop provides online real estate education that actually makes sense. Pre-licensing, post-licensing, continuing education, all of it built to fit your schedule so you can keep your career moving forward without putting your business on pause. Check them out at thecehop.com. Link in the show notes and be sure to tell them that J Squared sent you. It's hard to ignore somebody who's reaching out trying to help.
SPEAKER_05I learned this from my coach a long time ago. Um, shout out to Sweatogs and Ed Escobar back in the day. Uh whenever, whenever, you know, whenever I would say something, he would say, you know, so what? Like if I say, you know, whenever you, whenever I say, you know, hey, I'm a real estate agent, you'll say, so what? So what? Your mind is always like, well, what, you know, but one of the things he taught me was whenever you call, and this is standard across, you know, people that do sales now, is the reason for my call is hey Jay, this is Pierre. And the reason for my call is, and and I teach this around the country, and a lot of people say, Well, you know, you don't say how are you? No, because it's not a genuine question. I don't, I don't, I don't know him. I don't know.
SPEAKER_03Because you don't really care how they are.
SPEAKER_05If you if you genuinely care how they're doing, then okay. But I'm telling you, that's a landmine because if you say how they're doing I'm awful. Think of me. The truth is is this so so so hey Jay, this is Pierre. The reason for my call is so again with the follow-up and the follow-through, if you the AI is following through after three days, hey Jay, uh I didn't hear back from you. The reason I'm reaching out is I just came across this house, or I happen to have this, or we just closed this. The reason for me, so so just put take a note on that that you follow up and follow through, there has to be a reason, and here's the reason why, and then you give it to them and you give them the thing.
SPEAKER_03And so then if they connect, and let's say it's even uh a month away, two months, whatever, whatever it is, there's some kind of connection that happens. Is there a handoff to then say, hey, uh, you know, they go, you know what? Yeah, you're I want to look at some houses. That grant program does look good. If I can qualify for it, I I think I would make a move.
SPEAKER_05So there's a couple of ways that you're gonna do this, and obviously uh we could keep it simple. Keep it simple. Number one, you have two ways. We'll keep two, I'll give you the two.
SPEAKER_03I know Pierre so well.
SPEAKER_05I know what he's about to go. You could have you could have buzzwords in it that the AI is going to have to hand it off to you. Meaning if they say certain things, at that point, you want them, you want the AI to ping you. Now, mind you, with all of this AI stuff, you're watching it happening on your phone in real time.
SPEAKER_03Okay. That was it, yeah.
SPEAKER_05You're seeing everything in real time. So this is not in the cloud somewhere, you know, it's on your phone. Every ping you're watching it, you can mute it, you know, if you're not, if you don't, you know, you have anxiety or whatever and you don't want to keep getting buzzed all the time, and that's okay. Um, but you could, you know, you you watch it. And then you could say, send us it will ping you in a special way if J-Man says, you know what, I want to talk to a real human or whatever. Because some people know, or they'll be like, oh, I want to talk to Jay.
SPEAKER_03Representative.
SPEAKER_05Yeah, representative. Oh, I want to talk to Jay right now. So that's a handoff, and that comes from trigger words, okay? So you have to decide in your business, and we help our team decide when that is. The second thing is uh you need to have a booking calendar. So Jay comes back on after two months. He says, you know what, I'm interested in taking a look at some properties. The AI said, Oh, that's amazing. What's the best phone number? What's your best email? Uh, would you want to set up a conversation with Jay?
SPEAKER_01Yeah.
SPEAKER_05And that way he can walk you through what the process looks like in order for you to get into one of these homes that you're looking at? Yes, okay, what's the best time for you? Is tomorrow or would Thursday be better? Right? Go to the alternate of clothes. And this is what the AI is doing. And then it says, okay, Thursday at eight o'clock. Uh Jay is gonna you're gonna have an appointment with Jay. Do you want to have it on Zoom or do you want to come to the office? Zoom.
SPEAKER_03Again, alternate choice. Right?
SPEAKER_05Pick Zoom. Great. And now it takes all that information, it puts it into your CRM of choice. So if you're using Wise Agent, then it will just take it, it will take all of that and it will throw it into the CRM, okay? And then it puts a notification on your dashboard. It sends you a new appointment. Iforma pay Thursday, 8 o'clock on Zoom, 10 o'clock on Zoom, whatever the time is, and it books the appointment. So those are the two things that you want. One is the trigger width of when it wants a handoff, and that handoff will message you directly and say, hey, call Eforma right now. He wants to talk on the phone right now. Or the second one is a book appointment and it books it into your appointment, and then you get on a call, they come to your office, or you get on Zoom, and then you you do your business from there.
SPEAKER_03So I like what you said about this, you know, the being able to keep an eye on it for the skeptics out there. I and I think like my wife Christina, she doesn't love technology that much because of she doesn't have control of the messaging all the time. If it's automated, she gets worried that it's gonna automatically do something that she doesn't like. And so being able to watch that, talk a little bit more about that, because I really, really, really love that.
SPEAKER_05Shout out to Christina. Let me broad this one here for you. Here's the thing: two things. Number one, you can have your conversation on AI work in two ways. So if you are like folks like Christina, here's what you could do. You can have it where it doesn't automatically speak, but it will generate what it's about to say, right? And then you'll see it on your phone. And then if you like what it's about to say, you could hit send.
SPEAKER_03So if you feel like you're like a final human in the loop, kind of like a correct.
SPEAKER_05You're like it would pop up and we'd be like, This is what I'm about to say. Do you want this is what I'm going to say? Do you want to send it? Send it. Okay? So you could do it that way. You could also, if you while you're watching it and you're seeing like the conversation getting a little weird, then right there in the app, you could toggle it off and you could just hit the button. There's also another feature in the conversational AI that says, if I intervene at any time, either you shut down or you go to sleep. So let me break that down. If I if while the AI is talking to J-Man and I realize this is a super hot lead, and I I just want to I just want to micromanage and I want to get in there, which I don't recommend because you will mess it up. But let's just say that you're moving. Right. You jump in.
SPEAKER_03Get out of the way. Get out of the way.
SPEAKER_05And you're like, hey, this is Ifoma, blah, blah, blah. If I do that, the the conversational AI, whatever the rule is, it will either A, go to sleep, and I can say go to sleep and come back in two hours, or go to sleep and never wake up. And then what that does is that now I'm I'm steering the ship. Now, if I'm staring the ship, right, never wake up. It sounds really harsh. But um, but if I'm staring the ship now, that means that if if tomorrow that person comes back in in the chat and says something and I miss it, then that that message goes unattended. Right?
SPEAKER_03So it's or it's it's orphaned.
SPEAKER_05Yeah, it's orphaned now, and now there's nothing going through it. So I wouldn't recommend putting it to sleep forever, but for some folks, and many times I had to do it where the conversation was hot, and then the person started asking real estate specific questions, and I was like, you know what? This person is hot hot. And and I know my skill set and I know my skill level, so I jumped in, but I always would let the AI come back up um after about two hours, just in the event that, you know.
SPEAKER_03I guess the summary of that is you can watch and approve if you want. I would say just watch and let it do its magic. But it you could intervene, but we don't recommend it. Don't recommend it because, yeah, because folks, if you could do it better, you would be doing it better. Right? So don't be like, no, no, I know, I know.
SPEAKER_05No, you don't, or you wouldn't be here in this moment, right now. You know what it's like? It's like it's like you go to the restaurant, but you could make some good pasta, right? But you go to the restaurant, you go in the back, be like, man, let me let me go ahead and let me just show you some cheese. You know, like, man, sit down, eat, man. Like, what's wrong with you?
SPEAKER_03Yeah, I like that. So if if a listener or a viewer only, you know, says, I want to do one thing with this this week, like what's what's the one thing, you know, can I do it with existing leads that I have that maybe cold? Maybe I have a bunch of open houses that I sat that I never got back to, or I have leads that I purchased from one of the portals. Can can I do that or just to try to waken those up? But also, you know, do I start running ads or step one, go to Vine Creative Studio and make some content?
SPEAKER_05Step one, go to Vine Creative Studio and make some content. There you go.
SPEAKER_03Softball.
SPEAKER_05Make some, make some. We don't do content at Vine, we do assets, but they get used to it. So so so, yeah, definitely come to Vine Creative Studio. Let's create some assets. But outside of that, for your listeners are gonna be all all over the country, so they're not gonna be able to fly in. You know, we have a Vine in your neighborhood soon. But what you want to do is is I would say uh running some ads. And I'm gonna tell you the formula and the reason why it's a clean run because if you try to do a reactivation campaign, it could be tricky in the sense that uh you're gonna have to you know do it on text messaging or you're gonna have to do it via email, and that's a little bit more advanced. So for you, here's what I want you to do. Um, I want you to go to your Facebook. Right. Facebook makes it very easy for you to put together an ad. This is the ad that you're going to run. Listen to the ad, simple. You're gonna do price-reduced homes in your neighborhood. That's the image, that's all it is. Price-reduced homes in rock or wherever you are, right? Price-reduced homes. That's the image, and then the the caption is gonna be for a list of price-reduced homes, send a message. That's it. Right? That's easy. One, two, three. That's the ad that you run. You don't do any special targeting, nothing funky. Do it in Facebook. You're gonna spend $10 a day. You run that. The next thing that you want to do is you want to go to an app uh called Go High Level. Go High Level is the app that I use. Uh, we have our software built on it called ProAgent Max. You're welcome to visit that too as well. But you go to Go High Level and you do a trial. You do a 30-day trial and they have their AI agent in there.
SPEAKER_01Yeah.
SPEAKER_05They walk you through how to set up the AI agent. And then once you set up the AI agent, you connect it and they walk you through this to your Facebook page. Once you do that, you run the ad. The ad on the Facebook page and the the conversational AI inside of Go High Level is the only two pieces that you need. That's all you need for this weekend in order for you to win. Uh, ad on Facebook and Go High Level.
SPEAKER_03You lost me because I'm an agent that's not good with technology. Okay. Could you help with this? Yeah. Could could you turn on, could you use your AI agents with my leads? Or can I use use your AI agents? Yeah, can I use your AI agents with my leads?
SPEAKER_05Yeah. So if you have, let's say you wanted to do this right now and you're like, listen, that's great. I hear what you're saying, but I'm not interested in doing none of that. Then what you want to do is is that you could send us a message. You could go to proagentmax.com. Um, or you could also just send us a message at IformaPeer.com. That's my website. Just go to eformapea.com and you send us a message on any one of our channels and say, hey, listen, I want you to install the AI agent into my business, and then we'll connect with you and we'll install that into your business, and you'll have Leeds running it through there in about 24 hours.
SPEAKER_03What's the biggest mistake people make with conversational AI?
SPEAKER_05Not doing it.
SPEAKER_03Not just that's the biggest mistake, not doing it. Not doing it. Is there a programming part of it? Like uh if I just do I just turn it on or like the learning of it or like the prompting of it?
SPEAKER_05If I'm gonna get technical, if I'm gonna get technical, which again, it's still not a mistake, it's just that it can be better. But if I'm gonna get technical, it's the it's not giving it the the the proper prompt. And not so much the prompt, but really like telling it exactly what the outcome is is that you want. So they just kind of get in and they just patch it up, and then it just gives them bad outcome.
SPEAKER_03So what we do at Pro Rage Max because it's giving it you're they're giving it bad instructions, so you're getting bad. You're getting a bad output.
SPEAKER_05Yeah, that's right. Um, so and again, most people are not marketers, they're not techie, and most of the listeners here be like, that's great information. I'm not gonna do any of it. And that's why we do a done for you, that's why we do an install, we put it in, and then you just you run with it because your job is just that you just want to just get leads. That's it. I just want to get leads, man. I want to I want to have conversations and I want to close transactions, period.
SPEAKER_03And and so to prepare for that, I guess for them, it would be thinking about what you want your output to be, and then also know specifics about your business, right? Because you want to want it to be able to Right. It's not just a general real estate conversion bot because it's so different with different markets and how your team might be and the dynamics of your uh how you sell real estate in the area. So knowing all that, right? Know about your business or be ready to talk about your business and and like real estate.
SPEAKER_05Yeah, and I found that a lot of people don't even know that they don't know much about their business. So Right. That's true. It's so refreshing when we ask certain questions and then they're like, I never thought about it that way. Well, I'm glad you came. And uh so they leave some people more excited with the conversations that we have than with the AI agent because they get clarity. They get so much clarity on the they they have these really huge aha moments because now nobody really asks them the those questions that they never had to answer it, and now they have it, oh wow, I didn't know that. And uh so most of our conversations people leave excited even before we install the AI.
SPEAKER_03Yeah, it makes them reflect on their business or think about it if they had like this. This I can't remember her name now, but we're gonna call her Annie Agent that was fresh out of college that got to Emily. Oh man, I was close, Annie. Uh and so Emily, that was that what the process was like, fresh out of college, doesn't know anything about real estate, super excited, a lot of energy.
SPEAKER_05She was fresh out of college, you know, and she was just like, I don't know what to do. Says, okay, we can install this AI agent into your into your business. All you have to do is just be ready to go on appointment. She said, That I could do. So we ran a price-reduced home ad for her. We connected it to her Facebook Messenger. The ad ran, it connected to her messenger, and then she started getting booked appointments. Her only complaint to us was, could you not have it um uh um book appointments for the same day because it's too much. That was what she was telling us. It's like I couldn't, I couldn't keep up. So we had to like, because sometimes the AI would be like, hey, do you want do you want Emily to to call you today? And then, you know, she says it was just so much that she couldn't keep up with the demand. So we started doing it for the next day.
SPEAKER_03All right, last question. Same one we asked every guest on the show. You ready? What is your single best tip for someone who is just getting started with AI?
SPEAKER_05I would say to consume yourself with like put it into your calendar. Put it into your calendar to learn AI every day. And here's my power move that I teach because a lot of people, they they have uh their social media, they don't want to get dirty. So what I teach is go open up a fresh YouTube account and a fresh Facebook account, and then I want you to follow everybody on that YouTube and everybody on that Facebook or that Instagram that's talking about AI and AI for real estate. Those are the only people because what you're doing is you're training the in the algorithm to give you what you want. So leave your kittens and your puppies and all that stuff on your personal pages, that's fine. And then I want you to dedicate an hour or two hours a day just on those feeds, learning, watching people like Jay, watching people like Ifoma, people that are putting out AI content, that's the fastest way to learn and to grow without even having to do hands-on because once you have that knowledge, then you get the confidence. And once you get the confidence, now you can grow.
SPEAKER_03I love that. So you could just call it like J-Man Learns, Instagram, Facebook, YouTube, and then just follow. Man, I love that. So so you have channels that you could just tune in every day while you're driving or while you're at the office or while you're on the subway.
SPEAKER_05Everything on that feed is just gonna be AI. That's all this, that's all they're feeding you. AI, real estate speaking. So it's like on your calendar, you know, be you know, on the drive home, or or maybe you you sit and wait to pick up the kids or whatever you're gonna do, and you have an hour waiting there. That hour, instead of me watching kittens, I'm scrolling through AI. Wow, I didn't know that. I didn't know the CEO of um or the co-founder of Chad GPT is going over to Anthropic. I didn't know that. Let me go watch this video. And then you watch the video and they talk about how to use Claude Cowork, and then they talk about how to use Claude Cold, and they you see what just happened? You get smarter. And once you get smarter, you get more confidence. Once you get more confidence, now you can grow.
SPEAKER_03Like Zig Ziglar used to say, it's your university on wheels.
SPEAKER_05University on Wheels. Great Zig Ziggler, yes, sir.
SPEAKER_03All right, Mr. Pierre, you've got something for our audience that ties your two worlds together, the studio and the agents. Tell them about it. Where do they go?
SPEAKER_05So definitely, if you are in the New York metro area, you go to Vinecreativestudio.com. And what we do here is we help real estate agents and brokers get found using video by creating video assets. So once you come out to the studio in a 90-minute session, we will actually shoot all of your assets that you need. We'll have a conversation with you, a pre-conversation, learn about your business. We take that and we create a unique playbook just specifically for you, and we tell you the exact videos that you need to make. You come to the studio, we shoot those videos, we edit those videos, we coach you on how to speak on those videos, and when you're finished, we post those videos for you over the span of two weeks. Something drops new every day, fresh, and they're all assets that even after the two weeks, they will continue to live and bring you business. So check us out at VineCreative Studio.com. Come over, 90 minutes, and uh it will change your life.
SPEAKER_03And is there like a free trial for the custom built agents, or how does that work?
SPEAKER_05Yeah, so what you do is you go to ProAgent Max, um, you go to proagentmax.com, and we actually have a 14-day free trial that's going to be on there, and you can test out the AI agents, check it out.
SPEAKER_03Yeah, so what I'll say is if you do the trial, do the trial.
SPEAKER_05Yeah, right?
SPEAKER_03Because so many times people sign up for stuff and they didn't work. What did you do?
SPEAKER_05I love that. Don't sign up for the trial, do the trial. People who look for the trial. I'm guilty of it, but do the trial.
SPEAKER_03Yeah, do the darn thing. Well, we appreciate you, sir. And everybody who's watching or listening, if you got value from this, please do us a favor, share it with one agent who's still trying to figure out AI just one. That's how we grow this thing. And Pierre's hooking our audience up with the trial. And I want to say this, not just if you're in the New York City area, like New York is a destination you want to visit, right? So, like, if you're gonna be in the city for something, well, that's what I'm doing. Next week, I'll be in Long Island. I'm like Pierre, I'll be there on the 10th to do something, or I'm coming over on the ninth, and we're gonna we're gonna record some assets, some first for my business. So fly in, stay a couple days, record a bunch of content. That's how how important it should be, regardless of whether you're a real estate agent, title company, mortgage, business owner, entrepreneur, or somebody who just wants to make a change. This is where it's at.
SPEAKER_05Yes, sir.
SPEAKER_03So subscribe if you haven't already. And before I let you go, thank you to our founding partners, Wise Agent Supi and the CE shop. They make this show possible. Now go make it an AI day. Thank you very much.
Podcasts we love
Check out these other fine podcasts recommended by us, not an algorithm.
