The AI That Knows Who Wants to Sell Before They Do | AI Agent Advantage

What if AI could tell you which homeowners are most likely to sell, before they even know it themselves? That's exactly what Homiere does, and in this episode, JMan sits down with co-founders Addy Kim and Chris Dimitriou to break down how their platform uses predictive data, off-market property search, and AI-optimized web presence to help real estate agents work smarter.

Key Takeaways: 

1: Predictive lead scoring works by pattern-matching historical transaction data against current signals like equity, property condition, financial stress indicators, and macro conditions. The result is a short list of likely sellers rather than a database of everyone.

2: Off-market property search uses natural language. Agents describe what a buyer wants in plain speech and Homiere returns matching properties using enriched data that includes orientation, pool status, permit history, and development potential.

3: Homiere builds AI-optimized websites designed to show up not just in Google but in ChatGPT, Claude, Gemini, and other AI search tools. This shift from SEO to AEO is something most agents are not paying attention to yet.
4: Onboarding starts with a consultation call, not a login. The team works with each agent to understand their specific bottleneck before configuring any solution.

5: The biggest mistake new users make is treating AI like a light switch. The agents who get the best results stay in the driver seat and work the system consistently over weeks, not days.

"Find that one thing in your day that you absolutely do not like doing. Find an AI solution for it. Once you realize how much it enhances you, you will go down the rabbit hole of finding out how else you can make your life more efficient." — Addy Kim, CEO, Homiere

"Spend time thinking deeply about how you spend your day. If you do that, how to use AI will kind of just fall out from that." — Chris Dimitriou, CTO, Homiere

CHAPTERS: 
00:00 Cold Open: Is AI replacing cold calling?
00:55 Welcome to AI Agent Advantage
01:18 Hook: What if you never had to cold call again?
01:45 Guest intro: Addy Kim and Chris Dimitriou
02:17 What Homiere does in plain English
03:04 How predictive AI identifies sellers before they list
04:13 Data sources and pattern matching explained
06:10 Finding off-market properties with natural language
09:21 Who is the ideal Homiere user?
10:23 Investor use case: property condition and development potential
11:54 Addressing the skeptic who already has a CRM and dialer
13:14 How Homiere builds AI-optimized websites for agents
17:15 The shift from SEO to AEO (answer engine optimization)
19:08 Mid-roll: Wise Agent sponsor spotlight
19:36 What the first 30 days with Homiere actually looks like
23:05 Handling the data quality objection: does it know my market?
25:33 Getting started: three steps to sign up
26:31 The quickest early win agents should expect
28:12 Common mistakes agents make and how to avoid them
29:56 One feature each co-founder uses daily
33:05 Natural language search and why it changes everything
35:46 Special discount for AI Agent Advantage listeners
36:10 Signature close: best tip for getting started with AI
39:09 Where to find Homiere and wrap-up

GET STARTED WITH HOMIERE: 
Visit homiere.com and click Get Started. Mention AI Agent Advantage for a special listener discount on your first call.

FOUNDING SPONSORS: 
1: Wise Agent | https://wiseagent.com/jsquared - The all-in-one CRM that helps real estate agents manage contacts, automate follow-up, and grow their business.

2: Subi | https://www.oksubi.com/ - Your AI transaction genie. From contract to close, your work is my command.

3: The CE Shop | https://j2.theceshop.com/ Use the discount code jsquared for an additional 35% off

About the Show: 
AI Agent Advantage is the tactical AI podcast for real estate professionals. Hosted by JMan, every episode breaks down one expert, one tool, and one thing you can implement before your next client call. New episodes every Friday.

Subscribe so you never miss an episode. Share this with one agent who is still figuring out AI — that is how we grow this.

https://www.jsquaredpodcast.com/

Transcript

SPEAKER_01 0:00

If you're an agent that maybe doesn't like doing the cold calls as much and wants to use AI to enhance the current process that you do, we're never trying to replace enhance, really is what we're going for. Then give us a shot. Because essentially what we're doing is cutting down a lot of the front manual aspect of combing down essentially who are likely to sell and what's with you or who what's a good deal opportunity for your buyers. So that just leaves you to a handful of properties or clients for you to reach out to as opposed to hundreds or thousands of leads that you have to pull to reach out to.

SPEAKER_04 0:37

You're pulling it from the data, not from like if they're using ChatGPT and other things like that. It can be inaccurate, it can hallucinate.

SPEAKER_02 0:44

They're not directly hooked up to the same data sources that we have access to, so it's supercharged. You could do some of the things on those platforms, but you're not going to get the holistic picture that you can get with ours.

SPEAKER_04 0:55

Welcome to AI Advantage. I'm J Man, and this episode is brought to you by our founding partners, Wise Agent Subi and the CE Shop. These are the companies that believe in us and what we're building here. We're grateful to have them in our corner.

SPEAKER_00 1:08

AI is not replacing you, but the agent who uses it will. This is AI Agent Advantage. One expert, one tool, one thing you can implement today with your host, Jay Mann.

SPEAKER_04 1:19

What if you never had to cold call again? Not because the calls are easier, but because AI already knows exactly who is ready to buy, sell, or move before they even pick up the phone. My guest today built that platform that makes that possible. Stay with me. Today I'm sitting down with Addy Kim and Chris Demetrio. I think I got it right. Co-finers, co-founders of Home Year. Uh Addy helped build a seven-figure real estate business, led an AI team at JP Morgan, and has been part of two tech acquisitions. Chris also worked at JP Morgan, did data for Nike, and is an MIT trained PhD engineer with multiple patents out there. Now they're helping to build the AI platform that real estate agents have been waiting for. Addie and Chris, welcome to the AI Advantage.

SPEAKER_01 2:14

Thank you. Happy to be here.

SPEAKER_04 2:15

Yeah, thank you. Thank you, Jim. Yeah, so happy to have you. So in plain English, right, not the pitch deck version, uh, what does Home Air actually do for a real estate agent?

SPEAKER_01 2:26

Yeah, so Home Year, we use an AI and data platform to help real estate skate real estate agents get more clients and close more deals. Um, and really when we dive into it, it's three layers. Number one, we build your own AI online presence. So, like think smarter website that shows up in the new era of AI search. Number two, we help you find the right properties, whether they're on the market or off the market for your clients. And lastly, um we help find your next clients by taking data and pulling out insights from it. So this is Legion that's actually usable whether you're an agent or a title rep or a lender.

SPEAKER_04 3:04

This is so good. So let's start with the prospecting side first. So how do you know? You don't have a crystal ball back there or anything, but how do how do you know someone is high intent before they raise their hand?

SPEAKER_01 3:16

Yeah, it's a great question. So, really at the core of what Home Air does is we augment data and enrich it around properties and transactions that go on. And so we have historical kind of records and patterns around what kind of homeowners have sold or bought. And so we use that predictive power to then uh predict which homeowners are going to sell next or potentially buy a different property. And because we did this at scale, that's what allows us to not only analyze properties that are on the market, but also off the market.

SPEAKER_02 3:49

Yeah, so like adding some color to that, there's like the main the two main components are really the breadth of the data that we have. So we source data from a lot of a large number of places that allow us to get a full picture of the specific instance. And then also the kind of specific models that we develop to to make these types of predictions is what's made us uh pretty effective in that.

SPEAKER_04 4:13

Tell tell me a little bit more about you see like massive amounts of data. Yeah, like w because people are always like, What how do they know? Is it is it purchasing what they're searching, what they're posting on social? There's APIs in plain in plain English.

SPEAKER_02 4:30

Yeah, yeah, it's it's it's like yeah, you can think of it as kind of like pattern matching, right? So um there's when people think about AI these days, they think about I go into Chat GPT and I talked to it, right? But like prior to the existence of ChatGPT, AI was actually a lot more in the space of pattern matching. So the idea is like you can collect enough data, like say you have a specific property you're thinking you're wanting to analyze. The idea is you can collect enough data about that property over a large enough number of properties to then be able to like pattern match and say, okay, we've seen other other properties go up for sale in this region in the past because of Reason ABC. We see those same things coming up for this particular property. So you're really doing like a type of pattern matching in that case. Um that's kind of the key behind it, I'd say.

SPEAKER_01 5:18

Yeah, like and some maybe some significant specific uh signals that you're looking for, J-Men, or things like maybe there's a like property condition comes into play here, or maybe there's a financial distress signal with the property owner that comes into signal, or you know, equity, how much the homeowner owns in terms of equity, or the interest rates, so macro signals as well. They all get kind of combined into recognizing that pattern.

SPEAKER_02 5:45

Yeah, and and we we pride ourselves on being pretty flexible with like what types of signals are you looking for and helping you pull those out of the data for you for the specific thing. So it's not necessarily just like trying to find your next lead of somebody who's thinking of moving, it's other things as well. So people are in the general kind of real estate space, like title agents or loan lenders are also uh use our data for a number of things.

SPEAKER_04 6:10

So when you when you talk about patterns, it could be something like I have somebody that wants to live in this certain neighborhood, but houses haven't turned over in that neighborhood in a long time. But of all the people that live there, here's five people that have a huge amount of equity and they've been there a certain amount of time. So then, like out of the hundred houses that might be there, then like those five are more likely because they have the ability to sell, number one. And then it's like you say, like it's timing might be right. Like they're at that.

SPEAKER_02 6:41

Yeah, yeah, yeah. And timing's a big part of it too. Like it's not just a static uh lay of the land. Like there are signals that pop up, right? That can be useful for the our our customers. Yeah.

SPEAKER_04 6:52

And so on on the flip side, if I have a client that's very specific, like they're like, Oh, I want a four-bedroom, two-bath, colonial with a big yard in this school district. How can you help in I think almost all the markets of agents that I that I work with, we have a shortage of inventory. That's what we're like, we're looking for that very specific for that buyer we've been working with for 17 years. I mean, not that long, but for a long time. Yeah, how can you help me find that off market? Because we know what like what's in the MLS we can we can search, but yeah, great question.

SPEAKER_01 7:26

So this is actually this was actually how Home Year got started in the beginning. Um, was that we uh for my separate real estate investment business, we wanted to be able to find properties better for us to flip or develop. And of course exactly, find the deals. And so what we have done is because we have the enriched data around every property, for instance, where is the door orientation? Is it south, west, north, you know? Um, what does it have a pool? Does it not? When was the last time it was permitted? Uh, what was the property condition when it was last listed? We augment every property with this data so anybody can come in and use just plain language to search up what they're looking for, and then it looks back at yeah, at the the using all the data that it has, it'll pinpoint, hey, here you go. Here are some properties that match exactly or close enough to the criteria that you're looking for.

SPEAKER_04 8:24

So even kind of a nerd when you start mentioning these things, but if I was like, I want to have my coffee in the kitchen in the great room with the like watching the sunrise in a like looking out my back window, then you could be like, okay, this house face these houses face that direction and the orientation, and here's what the sunrise or sunset if that person was that specific about something.

SPEAKER_01 8:48

It that one maybe not so much because we might not know all the windows and where they are in the house in the original.

SPEAKER_03 8:54

Or you could know, like I said, the door, if the doors facing east, then maybe then it's exactly setting in the west.

SPEAKER_04 9:01

Because I think also we we we hear with high net worth individuals, sometimes it's it's light coming in with artwork and things of that nature to be sure that you know doesn't get ruined.

SPEAKER_01 9:13

Definitely.

SPEAKER_04 9:13

So who would the ideal user be? Are we talking like team, brokerage, solo agent, investor, like you said?

SPEAKER_02 9:21

So like you know, we were just talking about searching for homes, right? Like that's the kind of tool that is really useful in the hands of agents because if you are a consumer, there's definitely platforms out there that you can use, right? But like our goal is to help provide agents tools that will set them apart, right? And and convince folks to work with them. So um being able to like search for very specific criteria very quickly and really understand details that you're not going to be able to understand using any of the consumer platforms are that's one of the reasons why we think like uh why we're convinced that agents use this tool and find value in it. Um but yeah, like things, for example, like investors are also interested in using it because we have such good data around things like property condition. No, um, you know, just historically, what's the type of work that's been done on the property? Um, what's the development potential? That also is very useful for uh folks on the investor kind of side. Um, Addy, other ones you'd want to highlight maybe or yeah, okay.

SPEAKER_04 10:23

So uh I'm curious with the investor side of things, you said like condition, and then like uh how are you how do you where does that come from? I'm just curious because like I I know I have investor clients I work with. What do they do? They drive around, they look for that house with the tall grass and the windows that have is is it something that's on the record? And then like the improvements, is that from permits and things like that?

SPEAKER_01 10:45

Is that where you're yeah, it's a combination of multiple different sources. So, you know, satellite images, previous listing records, um, you know, whether it's photos or public remarks, or even some cities, counties, they have code violations. So and they can tell if the weeds are growing too long, um, all those different factors. So they come into play to determine the property condition.

SPEAKER_04 11:10

That's good. I I wondered if you had like just so many things, right? It's yeah, it's like you you now with with AI and and what's happening, like you don't really need to leave the office or your house anymore. Like you don't have to get in the car and drive around.

SPEAKER_02 11:25

Yeah, yeah, like that is actually a big reason why it's a lot easier for uh a small company like ours to to to get that kind of uh those insights is because of the recent advancements in in AI where um being able to like just intake all of that data and come up with a quick assessment is much, much easier now compared to like it was a few years ago. So yeah.

SPEAKER_04 11:48

So let's say let me ask you this if an agent is a skeptic, which most are, they're like, I don't know, you gotta prove it to me, especially like I'm in New York, right? I other New Yorkers are like, yeah, show me. I don't care what you say. But if they're a skeptic and they're like, I already have a CRM, I have a predictive dialer, I sit there with my headset all day and I just pound the phones, why do I need this? Like, what what's your honest answer for them?

SPEAKER_01 12:13

If you are an agent that enjoys sitting down and pounding the CRM, definitely go for that. And if that works for you, that's amazing. Um, but if you're an agent that maybe doesn't like doing the cold calls as much and wants to use AI to enhance the current process that you do, we're never trying to replace enhance, really, is what we're going for. Then give us a shot. Um, because essentially what we're doing is cutting down a lot of the Brunt manual uh aspects of combing down essentially who are likely to sell in lists with you or who what's a good deal opportunity for your buyers. And then so that that just leaves you to a handful of properties or clients for you to reach out to as opposed to hundreds or thousands of leads that you have to cold reach out to.

SPEAKER_02 12:58

Yeah, and the other way I'd think about it is like we can integrate with your like a lot of our customers, we integrate with their CRM. So it's like a layer underneath it that feeds in data that is useful for you and makes you more efficient in that pursuit of using those existing tools.

SPEAKER_01 13:14

And that's um this is really touching the question, was touching upon more on like the lead gen side. Yeah. But also the other side of AI is nowadays everybody's searching with AI, whether it's Claude, Chat GPT, Gemini, you know, whatnot. And so online presence has become very it's become more and more critical to be able to be searchable by AI. And so with the data that we have, with the AI, um, you know, the models that we have, we have started doing websites for agents in which they are AI searchable. And so it's it's really a a whole end-to-end sort of process in which you become more searchable online. We also help you with lead if you want to be, you know, proactive in reaching out to leads. Um, and we also help you out with finding the right property.

SPEAKER_04 14:05

Okay. So what I heard you say with the prospecting is you help them work smarter, right? Rather than calling every single person, they're c you're calling the people that are more likely to convert. Is that right? Am I kind of summarizing that? Exactly. So that it's not like I'm not calling every or even if I was a door knocker, which uh that's how I got started. Like I love door knocking because it's harder for people to say no to me face to face. But now I I I don't have to knock on every door. I just go to like the five or ten doors that I think are more likely to or based on the on the data that that you're telling me are more likely to convert.

SPEAKER_01 14:41

Exactly. Yeah. Imagine if you like even had just uh, you know, 10 lists of homes that are vacant. You can at least skip those doors and move on to the next one, yeah.

SPEAKER_04 14:51

And so you you mentioned websites, and I think this is so important because on a weekly basis, I have agents contacting me, like, I need a website, or or or they just have that it's not really a website, right? It's like the agent portion of the brokerage website, right? It's XYZ broker slash J Man. And I'm like, I got a website. I don't know if you do, right? You know, you have you have a presence. So how does the AI work? Do you just kind of set it up, you kind of interview them and kind of get like what what is what's their unique value, what they bring to, you know, a little bit about them, their team, is it like an it? Walk us through. Like if I'm an agent, I signed up for home here, walk me through what happens next.

SPEAKER_02 15:34

We we pride ourselves on providing a really personalized experience with the website. Um so usually what we'll do is we'll sit down, we'll be like, hey, what are you what are the key things that you know you need to hit and that it will drive value for you on your site? So if it's something like IDX and very uh compelling search, that's something we can definitely do for you. If it's something like making yourself discoverable, uh whether it's traditional SEO or um you know getting getting more clicks through things like uh Chat GPT or Claude, we also work with you to do that. So people come to us with those all sorts of different requests, and and so what we kind of pride ourselves on is being able to really accommodate a range of things and customize it for you, like we've done. Our designs are always different, so it's not gonna look cookie cutter. So um, those are kind of the things that and and it's key because now in the age of AI, that kind of stuff is possible. So like it's really tailored to the things that you actually need, um, is a key part of I think what we're offering that's differentiated.

SPEAKER_04 16:33

Well, so many agents don't really know what they want from their website.

SPEAKER_02 16:37

We hopefully can sit down and offer and be like, hey, these are some things, right? Um it's just like a website, but it you mentioned some of that where it's like, do you want to be found?

SPEAKER_04 16:46

Do you want to be the local expert? Do you want people to use your your site to search for properties? Which I think that's a hard that might be one of the hardest. Like if I'm using one of the big portals, I don't want to give them any juice, but we know who they are. Uh it's hard to get them to switch from that, but it's but you still have to have that IDX feed on your site. It is there anything that you're seeing that's trending with the sites that you or like with the agents? Like what's what's really Yeah, yeah.

SPEAKER_02 17:16

I I you know, one of the things I think is being talked about a lot is this like transition from SEO to AEO. So like it's you know, before everyone had to have their engine their site optimized for search engines, right? For Google. Um, and now it's like, well, people are just going on to Chat GPT and asking, you know, who who are some good realtors I should talk to in this particular area. So it's coming to not just optimizing to be found on Google, but to be found on a lot of like major AI platforms. So that's something that agents are definitely thinking about. Um, I think there is nobody's quite cracked that nut though, in terms of like how to really solve that problem. Like there's a lot of guesses around, okay, we think this can work, we think this can work. Um, what we were always very upfront with our customers, we're like, hey, what we can do is continuously sort of evaluate the strategies that we're putting in place and quickly, you know, flip switches, change things so that you know, if this isn't working, let's try something else, see if that starts to work. Um, we're always there and trying to assess what strategies work really well, but definitely this sort of AEO answer engine optimization is one thing that I think a lot of folks are trying to think about and solve at the moment, and we're we're working with with folks to do that too. Yeah.

SPEAKER_04 18:28

Well, and I think now in comparison to SEO, like SEO was a lot harder once you had it figured out, then it changed. Same thing with AEO, but at least you have the AI to consistently evaluate what's happening and make adjustments, right? And and I like what you're saying that you're gonna be there where like some website companies are like, your website's done. Yeah, they're done. Yeah, you want help? Another bill's coming. Like, you don't worry, you know, like like they're more concerned with like charging you to do the things rather than like let's make sure that this is really producing for you. And I think having a smart website protects the future. I mean, everybody needs to. Quick shout out to one of our founding partners, Wise Agent. If you're in real estate and you're still juggling five different tools to manage your business, do yourself a favor. WiseAgent is the all-in-one CRM that helps you manage your contacts, automate your follow-up, and actually grow your business without the tech headache. Built-in texting, email marketing, landing pages, task management, and real support from people who understand this industry. Check them out at wiseagent.com. Link in the show notes and tell them the J Square has sent you. What does the you know for an agent who's been using it? Let's say I signed up, I'm doing it the first 30 days. Like what what what would I expect? What's in my inbox? Like you've mentioned it's easy, zero learning curve, which it means there's no curve at all. It's flat, right? It's just a flat plane. Um what what do you actually handle like on the on the setup side for so the agent doesn't have to, because let's be honest, most agents are not technical in the slightest, right? So how do you make that easy for them?

SPEAKER_01 20:09

Yeah, so the the first thing that we actually do in the first 30 days is get on a call with the client. So we're not an off-the-shelf, here's a product that we built out, go and use it, here's the login, and we'll talk to you. Never. We're not like that. We get on a call with you to actually understand what your goals are and what's your current bottleneck to being able to reach that goal. And again, that's that's when it comes into play, whether you want to be more online searchable or you want more targeted leads, or you want more better deals, uh, property deals. And so we'll talk through all of these different um solutions that are really tailored and personalized to you. Yeah. And then after that initial convo is really Chris and I and the team, we we get to configuring that solution for you. Of course, because of our, you know, the foundational platform and the AI and the data skills that we have, we can do this at a much faster scale than just building a custom solution, you know, out of out of, you know, from scratch. But we have a baseline. So we just we personalize that to your specific need. Um, and then we essentially get on an onboarding call. So again, it's it's very, very uh personal and human-to-human, where we kind of walk them through, hey, this is what's happening. Yeah. Um, you are gonna have to put in effort to work alongside this AI and this new solution, but there's not necessarily gonna be a learning curve in the sense of like, in order for you to get a lead, click on this button and here is the onboarding video and the tutorials. Um, you know, watch these 20 minute five different videos. Yeah.

SPEAKER_04 21:45

Yeah, I mean, we always like to say sales is an action sport. So like they have to be involved with the process. And I think, but them being involved, it's not an easy solution, but it's simple, right? If they're if they're involved and then and they You help them through that process, then the outcome is going to be that much better. Is that correct?

SPEAKER_01 22:04

Exactly. Yeah.

unknown 22:05

Yeah.

SPEAKER_02 22:05

And then and we tr we also like uh, you know, AI is like a new interface, but like if you can talk to people and talk, tell your problems to people, that's not a new interface. Everybody can do that, right? So we try to leverage that as much as we can. Yeah. We'll tell the AI what to do. It's not the AI telling us what people tell.

SPEAKER_04 22:24

Yeah. What pricing? Can like a solo agent afford this, or is this more of a team? Like I have a power team, or like the my broker needs to get it for me. Like, what are we talking?

SPEAKER_01 22:38

Yeah, we can accommodate agents or brokers or teams of any size. Um, really, the pricing will depend on the specific need that you have. But Chris and I, we are a smaller company too. We are empathetic to folks that are wanting to grow in this space. Um, so yeah, I say get on that first call, share with us what your goal is, um, what you need to do in order to reach that goal, and then we can talk through pricing that you know makes sense for you.

SPEAKER_04 23:05

Okay. And then another concern that I hear from agents, I'm a good listener. That I hear from agents is the data quality, right? Like the AI doesn't know my market's different. How many times have I heard that? My you don't know, you don't you don't understand uh the AI doesn't know my market as well as I do. How do you handle that?

SPEAKER_01 23:30

Well, that's actually really our bread and butter. Um, so even before home year, when we were at JP Morgan, the work that we were doing was augmenting data around stocks, you know, publicly tradable equities and being able to construct investment portfolios with it for clients. And now we're putting that rigor on on real estate in that industry. And the agents that say my markets are different, they do have, you know, that that that makes sense. That's actually that is correct.

SPEAKER_04 24:01

True.

SPEAKER_01 24:01

Um, but that's actually why exactly we connect to all of these different data sources that's assessor and city and county specific. So we're pulling in the data that is specific to that region and that market. Um, yeah, that's our bread and butter. Really, like if Chris and I we could choose what we do all day, it would be getting more data and augmenting more data.

SPEAKER_02 24:23

Making it better, yeah, yeah. Yeah. Uh yeah, like it's it it's definitely true that like there's the the data is very so different places, like the data can tell a different story. And that's like one of the things we love to do is to work with people and understand, okay, what what is it? Because we're we're kind of curious about these things. Like, well, what is it that makes your particular region different? And can we then figure out, like, okay, that's actually been bogging you down, right? And figure out a solution for that because that that that just makes us also better because like our coverage and understanding of all these like local idiosyncrasies it becomes better and better. So we love those problems, is what I would say. Yeah.

SPEAKER_04 25:05

And what's funny is like if you're watching this right now, you can see how much they light up when they talk about data. Chris and Addie, they're just like, data, and they smile. So I'm describing it for those of you who are listening. Like, those are the kind of data people you want to get excited, like, oh, quality of data.

SPEAKER_03 25:24

I thought you'd never asked.

SPEAKER_02 25:28

Yeah, we love, yeah. Yeah, yeah.

SPEAKER_04 25:31

That's fantastic. So if if someone's listening to this right now, they're on their way to drive into their showing or a listing and they want to give Home Air a try. Like, what are what are their first three steps?

SPEAKER_01 25:43

Yeah. So go to homeier.com. That's spelled H-O-M-I-E-R-E, and you fill out the get started uh link. It's very simple. It's it's just a handful of questions around your name, your email, uh, things like that. But as soon as you fill out that form, then we'll reach back out to you to schedule a meeting.

SPEAKER_04 26:02

Okay, perfect. And it'll be in the show notes uh of the podcast as well as the description on YouTube. Uh but what's the single quickest win? Like most agents are results oriented. Like I signed up, where's my deal? What am I you know? Like, what's what's the first win that an agent can can expect? I I don't expect you know, we don't we're not gonna say that you they sign up and they'll get a listing the next day, but let's talk about the wins. Like what could they expect right off the bat?

SPEAKER_01 26:32

This may sound so over time, yes, you will get a new client and you will find a property, a deal, you will over time. But if you're looking for an immediate win, you're gonna gain the trust and the advisory of some of you know the AI data experts, where we've been doing this across multiple different industries, and now we're putting that rigor to real estate. And we're gonna be honest about you know what's working within your business, what isn't, and what is the best AI solution that is tailored for you to be able to reach your goals, not just some again out-of-the-box solution for you, um, something that's very tailored. You will get that honest feedback from us. And that's that initial consultation, it's it's at no cost to you.

SPEAKER_04 27:18

Yeah, so I think the biggest one is that you'll make a believer out of them.

SPEAKER_01 27:21

Yes.

SPEAKER_04 27:22

Right? And and you'll make them love data almost as much as you.

SPEAKER_02 27:27

And yeah, think about get folks to think about what is like bottlenecking me and slowing me down. Like we we love to have those conversations with people. And even if like we don't, you know, you don't decide to use us, then maybe like questions we ask might get start getting you thinking about things and being like, hey, this is something I I didn't really think about this, but maybe it might help my business, right? So um that's probably my answer for like what would be the the initial sort of yeah.

SPEAKER_04 27:52

So then what are Addie? You said it like down the road. Like, what are some of the mistakes that agents make when they first start and using this like AI like this? I think we just mentioned it, expecting an immediate return. But like how should they use it in order to get the results that they're looking for?

SPEAKER_01 28:14

Yeah, some of our best customers, the most successful clients that we have use both us and AI in general as a way to actually enhance them rather than replace them. Really, AI, it's not. Well, maybe one day it will be, but at least for right now, it's not just a flip, you know, a switch that you flip on and then it suddenly starts working. Yeah, magic for you. You actually need to take time to be the driver's seat, leveraging AI to enhance yourself and drive to your goals. Um, so we would say like number one tip using AI is don't just sign up for something, do it, and expect it to suddenly magically turn on, but you do actually need to um take time.

SPEAKER_04 28:56

Yeah, and I think work like you're saying, work the system, if you will. It's it's more of a campaign because you're getting them so early on in the process, they haven't even they haven't had that zero moment of truth yet where they're like, I'm gonna sell, but they're right before that, and they're like, you know, Chris, thanks for reaching out. I was thinking about it or something, right? I'm I'm at that point. So it's it's is that kind of what the best advice? Like just create a campaign or stay in touch, depending on what side of it that you know, whether you're looking for properties as an investor. It's a longer process, it's not an immediate return. So the the mistake would be that they expect something to happen right away.

SPEAKER_01 29:41

Exactly. It may take a few weeks, it may take up to a month, um, but it's an iterative process. Like AI is constantly changing, properties that are on the market, off the market are constantly changing. So it's about really honing in and fine-tuning the process that works for you.

SPEAKER_04 29:57

Okay. And and so if you could pick, I'm gonna ask you both separately, if you could only pick one feature of home here for aid for an agent who's just getting started, which one would it be?

SPEAKER_01 30:09

Oh, I have mine because I use it daily actually for my side real estate investment business. Um, so as part of the you know, the supercharge home search, uh natural language, plain language search that we have, you can actually virtually ask any type of data-driven market insights questions about a place. So I could ask, hey, how did uh Pasadena, California's price per square foot increase from last quarter to this quarter? Or what was the average seller's concession in Irvine in 2025? Um, virtually any type of questions you can ask. And because it's hooked up to the data, it's going to in an instant calculate all of this number and then spit out a result for me. And so this really helps me and the clients, um, our customers quickly analyze the industry, if they should buy or sell a house, at what price, um, how much after repair value can be, how much I could rent it out as short-term rental versus long-term rental, all of these sort of bespoke analysis. Um, it's able to give you back very accurate responses because it's not hallucinating. It's actually hooked up to the data to um accurately calculate it.

SPEAKER_04 31:22

I love that. I have a follow-up with that, but I want to let Chris answer.

SPEAKER_02 31:25

Yeah. Um that is one of my favorite features because it like we find it useful for a lot of the work we do internally. Like it's sort of like an entry point. It is on our platform, so it's like an AI agent which is hooked up to the data. And if you have questions about things, you can ask anything you want. It's really good at finding those answers. I think like it's something that even I use internally all the time. Uh, the other thing I would say is probably like we like to work with folks and like define sort of a deal feed for them. So, like, what are the custom attributes that of properties that are either coming on the market or just are off the market? And we love to like work with them to define like the specific custom deal feed that they want so that they're getting kind of notifications about this stuff all the time. Um, that you know, if it's a real estate agent representing an investor and they want specific types of properties or deals to come in to their inbox, then we we you know customize those for them. So we've had some pretty good um success uh helping folks with that. It helps you know prevents them from having to sift through just you know tons and tons of listing and data. Um, and it uses the same thing Addie was talking about. It's just like you have the same question. Is it a different question every time, or is it the same question you're asking every day? What's changed? What's changed, right? So uh yeah.

SPEAKER_01 32:43

By the way, for what it's worth, that same deal feed, that's the same logic we use as the lead feed. Um, so what is your target buyer or seller? And we just put put place that within your lead box, and so we can just send those leads straight to your CRM for that CRM to do its email campaigns and reach out.

SPEAKER_04 33:05

And so then my follow-up was that you spoke to it, so like a natural language, right? I I think we can kind of if we glossed over it, we should mention it more. How easy how much easier it makes it, right? Because we see we can speak, we can say what we want much better than we type what we want, right? I guess would be the easier way to say that. Can you just speak on that a little bit?

SPEAKER_01 33:29

Yeah, so just imagine like this podcast, like as you're talking as if you're talking to your friend, you can describe whatever it is that you want in a home, or you want to learn about the market, the the industry or the the specific state or community that you're in, you just put that in and then it's gonna give you a response back again, back in plain language.

SPEAKER_02 33:54

Oh, I was gonna say, like um an example maybe is like you know, clicking around on filters and like downloading comps for a particular home. Like that can be kind of tedious because you're trying to think, okay, what are all the different things? Like, but if you're able to just you know say it in regular language, then stuff like that, and then iterate in that method, you have sort of a an assistant that's just doing all that stuff for you. So yeah.

SPEAKER_04 34:19

Well, and it's you could create talking points. There's so much more, you know, like hey, I'm going to a barbecue this weekend and it's on on the waterfront in 14612. Like, I need some stats on waterfront homes selling in this area. Like, what's the average? What's the list price? So when somebody goes, Oh, you're in real estate, how's the market? I go, Well, you know, what's the sale price ratio? And like, dang, that guy is an expert. I'm like, well, my god, it's in my pocket, it's helping me.

SPEAKER_01 34:48

Yeah, exactly. That's a perfect example. Yeah.

SPEAKER_02 34:51

That was kind of one of the original sort of motivations for you know, helping build tools for folks that come come in, you know, are in those stages. Like, here, here's how you can quickly get an answer to those things and don't have to actually click through an annoying uh UI to get all of that out. Yeah.

SPEAKER_04 35:07

Well, and and you're pulling it from the data, not from like if they're using ChatGPT and other things like that. It can be inaccurate, it can hallucinate, it's pulling it from Zillow or Holmes and other places, right?

SPEAKER_02 35:18

Yeah, they're also yeah, they're not directly hooked up to the same data sources that that we have access to, so it's it's supercharged. You you could do some of the things on on those platforms, but you're not gonna get the the the holistic picture that you can get with with ours. Yeah.

SPEAKER_04 35:32

Okay. Now you did mention a discount for listeners. If somebody's listening right now and they want to sign up, is there some kind of discount for AI Agent Advantage listeners and viewers?

SPEAKER_01 35:46

Totally. Um we so much appreciate you having you on the podcast and for the listeners um attending today. So we just sh uh fill out that get started link, and when we get on the first call and really talk through what your needs are, we can definitely apply a discount.

SPEAKER_02 36:02

Yeah, and I think there's a what where we heard from, where you heard about us from, and so we'll you know put that in the in the form and we'll uh yeah, make sure to follow up.

SPEAKER_04 36:10

Well, we appreciate that, and we're we don't ever try to leverage having folks on the podcast you all know, but we want to help them grow because it's a great is it's definitely a great platform. There's you know, we were referred to you by Suby, one of our our founding partners that that are sponsoring the podcast. But we we always close out with a signature question. If you had one thing, just one, and this would be two different answers, which I love. I love that I don't usually it's one person I have on side, so this is perfect. But if you had one thing, one piece of advice to give to somebody who's just getting started with AI, right? Because I think a lot of our audience, like they're that's why we do one tool, you know, in greater detail. What's what's the one thing bit of advice that you would give them if they're getting started with AI?

SPEAKER_01 37:02

Yeah, I would say, because I'm sure as humans, there's one thing that you have to do every day that you absolutely do not like doing, find that thing and try to find an AI solution for it because one, you'll be very motivated to find a solution for it. And two, once you realize how much that AI enhances you, you're gonna go down the rabbit hole to find out how else you can make your life more efficient. Um, so that that's what I did with my life, and now I'm in this yeah, rabbit hole of what else can I do?

SPEAKER_02 37:36

Right.

SPEAKER_01 37:36

Yeah.

SPEAKER_04 37:37

All right, what about you, Chris?

SPEAKER_02 37:38

I think it would be like to think, it it ties into what Addy's saying, but to think, spend some time just thinking on your own deeply about how you you spend your day and your time, and like if you're a small business, like most realtors are, like what what is it spend time thinking about that, spend time understanding where the opportunities are. Um, and I feel like if you do that, then how to use AI will kind of just fall fall out from that. Um, and yeah, like that that sometimes that's I guess the hard work is thinking about your business. It's like easy to just go out and like look at all these different tools and everything, but like if you think about what you're doing uh on a day-to-day and how that can be made more, you know, optimize it more, then uh I think that can be pretty effective. So it's sort of a piggybacking on what Addie's saying, but um make sure to spend the time thinking about it.

SPEAKER_04 38:32

Yeah, so take your time, really think about what I love what you said bottlenecks because we we had somebody else on say the same exact thing. What are the what are the things that are keeping you from succeeding? Or like Addie said, things that you don't like doing. So if it's like I hate prospecting, I hate being rejected. Well, why don't we talk to more people that are likely to say yes? Right? That's we're helping to eliminate that. That's perfect. Okay. Um, so where should listeners go to or viewers go to after this episode? Like what's the one link they should go to?

SPEAKER_01 39:09

Go to homie air.com, h-o-m-i-e-re-e.com and click on the get started link.

SPEAKER_04 39:16

Okay, and and are you on because a lot we'll be posting a like a lot of the shorts and stuff on Instagram.

SPEAKER_01 39:21

You're on Instagram at oh, we're also on Instagram at H uh at H O M I dot E-R-E.

SPEAKER_04 39:30

Okay, perfect. Thank you so much. Uh thank you all for watching and listening. If you got value from this, please do me a favor, share it with one agent who's still trying to figure out AI. Just one. That's how we grow this thing. And subscribe if you haven't already. Next Friday, we'll be breaking down another amazing tool with some great guests that you don't want to miss. And before I let you go, I want to say thank you to our founding partners, WiseAgent, Subi, and the CE Shop. They make this show possible and they're building tools that actually help people in this industry. Check them out. All the links are in the show notes, and thank you for spending some time with me. We do not take that lightly. Now go make it happen.